Biography of Yohji Yamamoto

Biography of Yohji Yamamoto Free Online Research Papers Yohji Yamamoto was born in Tokyo, Japan on October 3, 1943. He originally attended Keio University, and graduated with a law degree. In 1966, he switched gears and headed towards the world of fashion by attending Bunka Fashion College. The main reason why he changed career paths was because his mother needed help with her dress store. He started out by making clothing for his mothers’ friends in the 1960’s.He worked as a freelance designer, and then opened his company in 1972. In the early 1970’s Yamamoto made his first clothing line, Y’s for women, and Y’s for men was created in 1979. He created his second collection, simply named Yohji Yamamoto in 1981 and three years later made his Pour Homme line. In the 1990’s he presented his signature perfumes for men and women. In 2003, he presented his ready to wear collection in New York Fashion week which was very successful. Adidas and Yamamoto joined in a collaboration to make shoes and sportswear. Prices Yamamoto works out of Japan with his designs touching every part of the world. His fashions touch in Haute Courture, but are mainly anchored in ready-to-wear. Some prices and styles of his clothing can be seen below: Mid length dress, $695.00 Button up blouse, $318.00 Casual trousers, $695.00 Yohji women’s’ perfume, $300.00 Styling Yohji Yamamoto’s clothing could be described as loose, unstructured, voluminous, and a consistent choice of black colors for his fabrics. He uses any fabrics from knits, cotton, linen, silk, wool, alpaca, viscose, leather and lace. His styles could be classified as both classic and trendy. His line for women and men, the Y’s, are considered classic as this line is made up of suits, dresses, button up shirts, trousers, and blazers. His clothing can also be trendy, such as the clothing in his Autumn/Winter collection. He features many long trench coats in bright colors like red, fuchsia, and blue, which moved the basic trench to a fun, bright fashion necessity. Some distinctive qualities of Yamamoto’s clothing are that they are unstructured, layered, lopsided collars, dark, bright, long and flowing, strange, but also elegant, and beautiful moving pieces of artwork. It sometimes is referred to as â€Å"anti-fashion.† Yamamoto not only designs clothing. He designs perfumes, shoes, handbags, and a few handbags. In 2002, Yamamoto and Adidas got together and created Y-3, Yamamoto’s sports line. It’s made up of jackets, sport shoes, baseball caps, messenger bags, and backpacks. He introduced his perfumes and cologne in the 90’s. His first fragrance was for a woman was released in 1996. Followed by that was cologne for men released in 1999. Also released that year was another fragrance for women called Essential. What makes Yamamoto so successful is his originality, grace, and braveness to try something new. He creates pieces of clothing that might look a little strange at first, but when you take a closer look and take it in, you see that it is actually more like a work of art. The frumpy, baggy pants become a vessel to carry the long train of the shirt as its sail. Extra Info Yamamoto is also a black belt in karate, and the head organizer of the World Wide Karate association. He has also been featured in a number of films exhibitions, and books. In his spare time, he plays the guitar in his own band, and drinks whisky. He owns 333 stores worldwide. He is known as the rebel of fashion. Research Papers on Biography of Yohji YamamotoHip-Hop is ArtAnalysis Of A Cosmetics AdvertisementDefinition of Export QuotasMarketing of Lifeboy Soap A Unilever ProductThe Fifth HorsemanMind TravelThe Spring and AutumnPersonal Experience with Teen Pregnancy19 Century Society: A Deeply Divided EraQuebec and Canada

Costco case analysis until 2008 Essay Example | Topics and Well Written Essays - 500 words

Costco case analysis until 2008 - Essay Example This is the reason why it is not charging credit cards because current low margins do not cover this fee. Costco can solve this problem by using both the cash and credit card system of payment, but those people who want to pay using credit cards, an extra 2% should be charged to their bills in the lieu of banking fee. This method will be acceptable to most of the customers as the prices in Costco are already very low and people who use credit card can still make a saving even if they pay for extra 2 percent banking fee. This will help Costco attract a wider customer base and at the same time not lose out on their margins. Costco has also limited itself in the membership program. Special offers and discounts are given only to members of Costco. This is a dangerous policy because many potential customers who want to avail special offer cannot avail them and hence they do not shop at Costco. What Costco can do here is that they should publish and send out special discount coupons throug h direct mail and magazines. These coupons should be redeemable at Costco stores and this way Costco will serve a wider audience and will be able to attract larger pool of prospective customers. Many other shops and competitors to Costco provide ancillary services to its customers. However, Costco does not provide these services to its customers. Costco is operating at very low margin which does not give enough leverage to Costco to provide these services. This can be tackled by Costco advertising that should compare its costs with other retailers and should point out that Costco is competing on cost and the value of saving that Costco provides is greater than ancillary services that other retailers provide. This will encourage many more customers to buy from Costco and it will also help to increase Costco’s sales and revenue. It can be concluded from the above discussion that although Costco is doing pretty well, it needs to look at the external environment and should

Middle East culture in business Essay Example | Topics and Well Written Essays - 500 words

Middle East culture in business - Essay Example This research will begin with the statement that in this age of globalization, partnerships and outsourcing are becoming to be the model of businesses.   In this deal, it is important to try and learn the customs and traditions of the country, one has to deal with so as not to offend the hosts. The Middle East is a very large group of diverse culture. The researcher will begin with the discussion of religion.   Religion is a way life for the Muslims, and it has an important bearing when doing business with them.   Muslims pray five times a day, so sometimes, in meetings, they have to be excused. Employers should also understand that Muslim employees have to leave their workplace on Friday afternoons for the mosque.  Ã‚   In contrast, religious practices of Christians found in the Western and Asian culture do not interfere with business because they do only go to Church on Sundays and special occasions and has no need to leave their places when praying. Like the Islam nations, Western faith is based on the Bible. It is not good to do business with Muslims during their celebration of the holy month of Ramadan because businesses are closed and they tend to spend the holidays with their families or at their holy shrine. They observe fasting from dawn to dusk and extensively engaged in their worship, so business must wait as it becomes their second priority.   The month of Ramadan is observed every tenth month of the Islamic calendar. Westerns do not observe this month-long religious activity that often interferes with business.

The abortion Essay Example | Topics and Well Written Essays - 1000 words

The abortion - Essay Example However, a spontaneous expulsion occurring within the twelve weeks of gestation is termed as a ‘miscarriage’. On the other hand, the cessation of a pregnancy may also occur due to induced expulsion of human embryo or fetus (Gupta, 2011, p. 359). Abortion seems to be a mystery when it comes to ethicality and an argument in favor of supporting family life. The Reader-response criticism of the story â€Å"The abortion† by Alice Walker, however, provided a better view on my perceptions and beliefs on the topic of â€Å"abortion†. Induced expulsion is done intentionally by parents themselves. It is done by using medicines to kill the fetus while the baby’s heart starts beating. It is either because parents do not want to have another child or they do not want a child at all. There are numerous procedures for induced abortion. However, the chosen process or way should be in accordance with the age of fetus, laws and rules, service availability and the coor dination between doctor and patient about the chosen process (Surgery 2009). The most common medical reasons that are claimed to be strong and in favor of abortion include the struggle to save woman’s physical and mental well being. An induced abortion is â€Å"that brought on intentionally by medication or instrumentation† (The Free Dictionary by Farlex). But does this intentional act actually an individual and sovereign decision? Was Imrani willing to undertake that abortion? Was it morally and ethically justifiable? The ethical reasons most people present often include the argument that their child is of less age and he or she needs more attention of the mother. But it is a crime and it is unfair means to avoid a child. The mother, often forcing herself into this decision, suffers a lot. Imrani’s immediate response to the abortion was painful, torturing and suffering. â€Å"She could not imagine being fine again† (p. 212). This is what happens to mothe rs due to their natural affection and love that they hold for their children. If the abortion was to save Imrani’s life or mental health, it was deteriorated anyways. The story â€Å"The Abortion† by Alice Walker, is based on this brutal act of aborting one’s child. The incidents and scenarios provided in the story resemble the circumstances that one of my friends went through. She had a 7 months baby and she was pregnant again but her husband persuaded her to abort the child as their first child was still too young. My friend really did not like the idea to kill her own child as she feels his heartbeat and she was very upset. But as her husband insisted she agreed to abort it. The consequences of not opting for an abortion seemed devastating for her married life. Her husband got too harsh while persuading her on the abortion. However, her strong will and determination led her to resist all the forceful arguments against the birth of her second child. The financ ial problems that her husband referred to, the health issue that he used as a prop and the worsened relationship between them were difficult to resist. Like Imrani, she also took a wrong decision due to continuous conflict with her husband. This was the day she killed her baby and her happy life. She felt awful after getting the abortion and could not accept her husband’s love and affection to be true. She felt cruel and inhuman. Her views changed about herself and her husband. She could not continue with her happy life and did not feel contented ever again. The guilt of killing a child and taking his breath away stayed with her, even after her divorce! Abortion has been legalized during 1973 in approximately 50 states for social, medical or other valid reasons. But as everyone knows, in the modern society, the decision of

Contemporary Marketing Issues and Strategic Marketing Essay

Contemporary Marketing Issues and Strategic Marketing - Essay Example (Tapscott; Ticoll, 2003) However while commendable and also desirable, the quest for transparency has its pitfalls also. Within a competitive framework where asymmetry in information comes as an advantage, opening up everything can bring at par the corporate battlefield. Although transparency in financial revelation is not only wanted, it is compulsory, but transparency in marketing strategy can be devastating. Besides, in the ultimate analysis, although a company might bring about transparency, success cannot always be assured. There are chances that plans laid up in the best possible manner can still go haywire. (Tapscott; Ticoll, 2003) In the 21st century we are witnessing the development of strategic alliances and networks in which businesses work in unison towards shared goals and maintain partnership in their operations. Managing of such relationships in the most efficient manner is nearly the solution to success or failure. The preceding is at the core of marketing strategy that has to include the following factors (i) the opening and shutting of strategic windows (ii) the effect of market propellers. (iii) The type of competition within the market place. (iv) The stage of the market or the industry life cycle. (v) The assets and the abilities which the company possesses or is able to readily obtain. Understanding of the all these five factors is vital if efficient long-term marketing strategies are to be advanced that will result in a company establishing a strategic competitive advantage in industries or in product markets. (Proctor, 2000) The current era of informational transparency calls for building marketing strategies through customer relationships and integrating communications across multiple channels. This is driven by the fact that marketing is witnessing a rapid shift of power towards consumer and the management of communication processes was being raised to strategic levels to facilitate in building customer relations and drive business results. Marketers are trying to cope with increasingly tough competition while the cost of acquisition of new customers is rising. Privacy concerns and regulatory acts like 'Do Not Call' legislation gave higher focus on setting up true relationships instead of blindly luring customers with uncertain mass-communication strategies. (Developing Effective Multi-Channel Marketing Strategies) Channel proliferation spawned by new media like websites and e-mail also added channels through which new methods of marketing are surfacing that seek to more efficiently use customer data to filter across target lists, build personalization rules and build marketing campaigns across and within the complete spectrum of media channels available. Therefore the two main constituents of efficient multi-channel marketing are building pertinent offers through personalization and coordinating and management of multiple marketing channels. (Developing Effective Multi-Channel Marketing Strategies) In order to build a consistent and effective multi-channel marketing and Customer Relationship Management -- CRM strategy, the answer lies in integrated solutions. It is through integration that companies are able to restructure CRM and marketing, keeping up a consistent message, leading to more efficient campaigns and increased Return on

Marketing Analysis Of The Product Olay Marketing Essay

Marketing Analysis Of The Product Olay Marketing Essay The Procter Gamble As a consumer goods company PG had global, on the ground presence in about 150 countries, more than 300 brands manufacturing, distribution and selling acclivities going on day to day basis. PG compete a wide collection of categories ranging from baby care, household care, fabric care, beauty care, food and food care, per care and as well as health care. Olay The trust by the women over fifty years made Olay as the world wide leader in skin care products. The entrepreneurial and innovative chemist Graham wulff, from South Africa, in the early 1950s developed the formula for Olay. In next followed twenty years, graham along with his business partner Mr. Jack Lowe, put up the company that they both shaped to market Olay hooked on successful international organization with a 10 million dollar turnover a year. When Mr. Wulff functioning for the Industrial Development Corporation (IDC) in South Africa in the early 1950s. As he was a productive inventor, he set up a laboratory at his home, at his home he used to develop products at his free time. He determined to formulate a product which extensively cares for skin, as his attention turned to skin care. The brilliant advertising and marketing intuition of Mr. Jack Lowes has invented the first name as Oil of Olay, designed the label and wrote on the pack copy. Jack wrote the advertising copy to the magazines and newspapers as tips and beauty hints with suggestions on how to use the product. Then Adams National Industries formed by both the partners Graham and Jack to market Oil of Olay. A high demand made to the product as Oil of Olay made remarkable to success in the South African market. The extremely effective style advertisements proved by the reader. In 1985 Procter Gamble acquired the Oil of Olay making Oil of Oaly from strength to strength. PRODUCT LINE OLAY Olay has offering a multitude of 11 product line, some of them are à ¢Ã¢â€š ¬Ã‚ ¦ Olay Professional Pro-X Olay Professional Pro-X is a scientifically advanced line of skin care that gives you younger-acting, younger-looking skin in 28 days. Guaranteed.* It works by resignaling your skin to repair the moisture barrier and boost the surface-cell turnover rate. The result? A new anti-aging breakthrough thats potent, proven, and professional. Olay Definity The face of anti-aging will forever be redefined. Go beyond lines and wrinkles. New Olay Definity transforms the look of brown spots, dullness and uneven skin tone. The result? A look thats highly defined. Luminous. More flawless. Olay Regenerist Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, beautifully regenerates skins appearance, without irritation, by renewing its outer layer one cell at a time. The result is skin that looks, feels and behaves more like new skin. Total Effects The key to the success of Total Effects is its exclusive VitaNiacin formula. Proven effective in fighting multiple signs of aging, this exclusive combination helps rejuvenate and beautify your skin while improving the condition of the skins moisture barrier. Olay Complete Olay Complete moisturizers give your skin all-day moisture, vitamins and UVA/UVB protection in a lightweight formula for healthy skin every day. Suitable for all skin types, Olay Complete matches your skins needs with its formulas for regular, sensitive, combination/oily or extra dry skin. Olay Hydrate Cleanse Olay Hydrate Cleanse dissolves oil, makeup and dirt while a mild surfactant gel matrix helps to sweep away impurities for a clean, rinsed feel. Formulated with an emollient cleanser and skin hydrators, Olay Hydrate Cleanse leaves skin feeling and looking beautifully healthy. Daily Facials Daily Facials gently clears away oil, dirt and makeup down to the pores, leaving your skin refreshed, rejuvenated and beautifully clean. From quick, convenient cloths to double-sided discs to powerful scrubs, masks and more, Daily Facials has a cleansing product perfect for you. Olay Clarity Life can be stressful, but it doesnt have to get under your skin. Olay Clarity is the first line of Olay cleansers with a dual-hydroxy formula to actually help your skin resist blemishes aggravated by stress and hormones, day after stressful day. Olay Body Lotion Olay Body Lotion products dont just moisturize. They actually strengthen the skins natural moisture barrier to prevent dry skin over time, thus breaking the cycle of dry skin. The result is a strong, essentially impermeable moisture barrier that protects your healthy skin from the elements. With regular use, skin stays hydrated, supple and radiant even if you skip a day. Olay Body Cleansing Olays moisture-rich shower products will take your shower to a whole new level with luxurious moisturizers and skin-loving cleansers. Theres one thats just right for every skin type. Shower your body in skin-loving cleansers and moisturizers from Olay today. Olay Touch of Sun A moisturizer with a touch of sunless tanner, Olay Touch of Sun gives your skin a radiant, sun-kissed glow. No streaks. No orange coloring. No sun required. Source: www.docstoc.com/docs/14719894/Oil-Of-Olay-Products Skin Care Market: Skin care products consumption grew over the years of the review period. Women are spending more money to get a good look. For a better and younger look they are willing to try new products. to maintain consumer loyalty and loyalty, the companies in skin care industry adopting the latest technology and making the revolutionary substances to new products. The improved number of working women equates the women spending more money to spend more on their skin care, skin care become one of the favorite path for expenditure. Brand Strength: The introduction of Skin Tone Analysis System (STAS) by PGs Olay brand in selected stores enables Olay beauty consultants with a proper training to analyze customers skin type as well as perform consultations to suggest the best product to meet their needs. Aimed at the clinical dermatology market created at CDP originally development of technology is STAS. STAS encourages brand loyalty increasing the basket spends, as it is powerful sales tool providing the customers along with graphical demonstration of the science that backed the range of Olay. http://www.cambridge-design.co.uk/wp-content/uploads/pdf/ProductSystems.pdf Olay Strenghts: http://www.beautyandaging.com/oil-of-olay-review Olay is made available widely in may retail stores and also made available online as well. Olay has innovated many product lines in the skin care segment to reach a different and a large variety of consumers world wide who have their own set of needs, and most importantly Olay is a very long established company under Procter Gambles hood which is one of the largest companies and globally dominating. Olay has a spread widely all over by installing kiosks in malls and retail stores through out and had achieved a large number of customers who are quite happy with the positive results of the product. The brands range from high end to low end, respectively, to reach different demographics. Olay does have free samples on their websites, which does allow users to try out their products without any obligation to them initially, making it an attractive offer. Nonetheless, this is a skin care line specifically geared toward anti aging prevention in women. The main ingredients of Olay are pentacide peptides that helps in reduction of wrinkles and make the skin look younger ,because of its miracle treatment success the consumers are quite satisfied with its results thereby making them buy the product again and again. Olay weaknesses: Some of the issues found in Olay ingredients are that there are no results from the clinical trials which they had posted for any of the product lines in their website. And also the unavailiabilty of personal testimonies makes it difficult to believe all the claims of their products because the reviews given on them did not have names or pictures. It was hard be convinced of the credibility of these type of claims when more details were not provided with the result that each person had using the skin care line. Another problem that occurred was that customers are not able to directly purchase Olay through Olay.com, making them have to go to another source. The odds are that you have heard of Olay before because it is so well known as a big name brand. This product line has a lot of money that has gone into it, but they are still lacking the conclusive information necessary with the support of clinical evidence to show what their products really have to offer.   One more issue could be the fact that this line targets women specifically who are middle-aged and also some of the main ingredients used have been contentious in the past. This includes the use of additives like glycerin, which have been argued will remove moisture from the skin instead of adding it to the complexion. Olay would do better to potentially focus on more powerful active ingredients in their skin care line to attract users. One of the main drawback of Olay is that its priced very high because of which not many customers buy the product as a result of which olay looses its customers to its competitors like Garnier, Loreal and others who are priced according to the mass market consumers. BRAND EFFECTIVENESS: There are significant benefits to a successful brand extension: Identify logical new product possibilities Capitalize on the paid-for equity in established brand names Enable a company to enter new categories at significantly lower cost Reduce the risk of failure given the already established awareness and trust Create a positive synergistic effect with the efficiencies of umbrella branding and advertising Reinforce the consumers perceptions of the parent brand name Bring news to existing brands when there is otherwise nothing new to say about them Brands are a constraint to enter into new variants. Brands (not production capabilities) are the prime barrier to entry into most categories. Many companies could make a cola, but only Coca-Cola owns that brand. As a result, well known existing brand names can be the way for a company to enter a new category that otherwise would be impossible. Our brand extension study for Reeses identified peanut butter as a logical brand extension. Hershey could not have efficiently entered the peanut butter category without the Reeses brand. In effect, brand extensions allow a company to capitalize on the previously paid for recognition, reputation and leverageable equity of its brand names. With the prohibitive cost of establishing new brands (just ask ex dot-coms), brand extensions save companies money. When done correctly, they also reinforce the properties of the existing parent product through synergy and bring news to the brand. It is not uncommon to find sales of the parent product rising a fter the launch of a successful brand extension. Notice how was the Olay brand introduced into the soap business: source: http://www.brandextension.org/benefits.html Olay has launched a various types of skin care products so as to extend the brand into different variants in the skin care segment very successfully there by validating its brand effectiveness prevailing on its consumers minds . The procedure of extending a brand also has other potential benefits. In recent years, the UKs cosmetics market has seen many brands launching exclusive and expensive lines after gaining some of the market share. Examples of this include Procter Gambles Olay skincare line.Olay on itself is a great example of a brand which recognized a need for multi-branding, which let them avoid one brand cannibalizing the market share of another as well as reserved more valuable space on stores shelves for their products. In November 2008, they launched a range of premium skincare products under its Olay brand. The Olay Pro-X range is aiming at mass market but is being marketed as a luxury product at the same time. This is closely related to PGs desire to re-position the b rand for high-end market customers. The Pro-X series is yet another additional line in Olays family and it benefits from the fact that the awareness of core brand can reduce costs. Olay has been an established and popular brand so its name will increase the willingness of consumers to try new brands. According to PG spokesman, Pro-X is aimed at customers who are more likely to buy mid- to premium-range skincare products from department stores. (Marketing Week, 30.10.08). The fact that Pro-X is an extension, not a new brand, makes it much easier for distributors and retailers to agree on distributing and selling it as they dont need to worry about potentially risky aspects, e.g. safety issues. Customers perceived risk of purchase also becomes lower than in the case of a completely new brand. PG first did a research if the online marketing would benfeit the brand and wether if it will influence the minds of the customers as they wondered that wether the payback is better than the other media choices in terms of influencing sales, they then focussed on effectiveness and have come up with a strategy as ., does online advertising affect sales? If it did, then how can the marketer achieve sales in the most cost efficient manner and it included the best frequency, targeting and other dynamics. PG started with an ample frequency of 40 ads per consumer over 8 weeks this was way too past the point making it expensive, however it was very effective and then the next step they took was to make the brand efficient and they cut the frequency down and entered online there by making a tremendous impact on its sales. BRAND VALUE: poolonline.com According to the source brand value mainly on the financial performance and the brand market performance and olay has very efficiently balanced both its financial and the brands market performance. Olay is Britains bestselling skincare product, according to Marketings Biggest Brands survey. However, year-on-year sales were down by 11% in the 12 months to July 2005, and in this years Readers Digest Most Trusted Brands survey, Nivea knocked Olay off top spot being one amongst its tough competitor (bowery). Olay undoubtedly has done a marvelous job of building on its heritage of skincare for its majorcore target the older women. Women of this age have a greater disposable income and will buy premium products, even if using mass-market brands for their daily skincare. The major challenge for Olay is to target young customers. The anti-ageing brands are driven by constantly changing ingredients, making it hard to build specific benefit loyalty. Olay s ads are approachable and real. It is a safe, trusted and comfortable brand.(according to SHIRIN VALIPOUR GLOBAL BUSINESS DIRECTOR, JWT) source: http://www.market-intelligence.com.au/images/brand.png AWARDS: Olay has received quite some awards stating its Brand loyalty,Brand image among which some of the latest awards are., Glamour Magazine gave their Glammy Award toOlay Regenerist Eye Lifting Serum, for Best Drugstore Eye Cream,(September, 2009). Life Style Magazine gave their Beauty Award to Olay Definity Eye Illuminator , for Best Eye Cream, (August, 2009). Better Homes and Gardens Best New Product Award goes to.. Olay Definity Color Recapture for Best New Anti-Aging Product and Best New Product Overall in a survey among 50,000 consumers, (January,2009) Consumer Survey of Product Innovation gave their Product of the Year Award to Olay Body Wash plus Spa Exfoliating Ribbons Winner Body Care Category. Survey of 100,000 people by TNS. (January, 2009). These awards prove that the brand has made a significant impact on the consumers mindsets and has established a very strong brand loyalty, and also its Brand Image as an unbeatable market leader in the skincare industry in the anti ageing cosmetic sector. TARGET MARKET: Olay mainly targets middle aged women from 25-45 as the product is for reducing wrinkles with the basic concept of looking young and therefore so is the target market, though Olay could have implemented research and developed new age products for younger women to achieve the market share and increase is brand equity, Inspite of very few publics falling into the brands target the brand has marked a place as a global leading skin care product. MARKET SHARE: BRAND IMAGE: CONCLUSION/RECOMMENDATIONS: BHAI PLZ HELP OUT WITH THIS UNTIL THEN I WILL FIGURE OUT THE REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ OK MERE BHAI ..

Relationship between Sublime and Magical Realism Explored in The Monkey

Relationship between Sublime and Magical Realism Explored in The Monkey      Ã‚   From the beginning of The Monkey, a short story located within Isak Dinesen's anthology Seven Gothic Tales, the reader is taken back to a â€Å"storytime† world he or she may remember from childhood. Dinesen's 1934 example of what has been identified as the "Gothic Sublime" sets the stage for analysis of its relationship to other types of literature. What constitutes Sublime literature? More importantly, how may sublime literature relate to Magical Realist literature? Through examination of The Monkey, the relationship between Sublime literature and Magical Realist literature can be defined.    Scholars have traced the history of Sublime literature back to the third century literary critic Longinus. In his work Peri Hypsos, he lays the groundwork for the Sublime literature that still exists today. "Sublimity is always an eminence and excellence in language" (qtd. in Arensberg 3). "Excellence and eminence" are conveyed through rhetorical devices found in the text. Many of these devices are also found in works identified as Magical Realist works of literature.    Longinus' characteristics are evidenced throughout The Monkey. One such characteristic is the use of elevated language to describe a scene or action:    The Prioress received her nephew within her lofty parlor. Its three tall windows looked out, between heavy curtains which had on them borders of flower garlands done in cross-stich, over the lawns and avenues of the autumnal garden. From the damask-clad walls her long-departed father and mother gazed down, out of broad gilt frames, with military gravity and youthful grace, powered and laced for some gr... ...ic realms cannot merge.    For these reasons, based on the examination of these two works, one cannot assume that Sublime literature and Magical Realist literature are the same, nor can one assume that they are genres of one another. They seem to have many characteristics in common, and therefore one would assume that they maintain a close relationship, although independently. By comparing and contrasting another genre of literature with Magical Realism, the defining boundaries that make up Magical Realism are narrowed.    Works Cited Arensberg, Mary. The American Sublime. Albany: State University of New York Press, 1986. Dinesen, Isak. Seven Gothic Tales. New York: Harrison Smith and Robert Haas Inc., 1934. Esquivel, Laura. Like Water for Chocolate. New York: Doubleday, 1992. Longinus. On the Sublime. Cambridge: Harvard UP, 1995.    Relationship between Sublime and Magical Realism Explored in The Monkey Relationship between Sublime and Magical Realism Explored in The Monkey      Ã‚   From the beginning of The Monkey, a short story located within Isak Dinesen's anthology Seven Gothic Tales, the reader is taken back to a â€Å"storytime† world he or she may remember from childhood. Dinesen's 1934 example of what has been identified as the "Gothic Sublime" sets the stage for analysis of its relationship to other types of literature. What constitutes Sublime literature? More importantly, how may sublime literature relate to Magical Realist literature? Through examination of The Monkey, the relationship between Sublime literature and Magical Realist literature can be defined.    Scholars have traced the history of Sublime literature back to the third century literary critic Longinus. In his work Peri Hypsos, he lays the groundwork for the Sublime literature that still exists today. "Sublimity is always an eminence and excellence in language" (qtd. in Arensberg 3). "Excellence and eminence" are conveyed through rhetorical devices found in the text. Many of these devices are also found in works identified as Magical Realist works of literature.    Longinus' characteristics are evidenced throughout The Monkey. One such characteristic is the use of elevated language to describe a scene or action:    The Prioress received her nephew within her lofty parlor. Its three tall windows looked out, between heavy curtains which had on them borders of flower garlands done in cross-stich, over the lawns and avenues of the autumnal garden. From the damask-clad walls her long-departed father and mother gazed down, out of broad gilt frames, with military gravity and youthful grace, powered and laced for some gr... ...ic realms cannot merge.    For these reasons, based on the examination of these two works, one cannot assume that Sublime literature and Magical Realist literature are the same, nor can one assume that they are genres of one another. They seem to have many characteristics in common, and therefore one would assume that they maintain a close relationship, although independently. By comparing and contrasting another genre of literature with Magical Realism, the defining boundaries that make up Magical Realism are narrowed.    Works Cited Arensberg, Mary. The American Sublime. Albany: State University of New York Press, 1986. Dinesen, Isak. Seven Gothic Tales. New York: Harrison Smith and Robert Haas Inc., 1934. Esquivel, Laura. Like Water for Chocolate. New York: Doubleday, 1992. Longinus. On the Sublime. Cambridge: Harvard UP, 1995.