Personal Narrative Graduate Selection Committee Essay

ATTN: Graduate Selection Committee In today’s digital world, young-peoples soft-skills are becoming far more valuable than content knowledge. From every school I’ve worked with, visited, and competed against, the schools with the strongest sports programs seem to correlate with the strongest academic schools in our area. Then when I view how I can impact young-people the best, I feel the answer is as an athletic-administrator and as a coach, environments that soft skills such as teamwork, collaboration, and work ethic are stressed the most. Because of this, I am looking to take a leap in my career, by applying for acceptance in your Master’s in Athletic Administration Program. Throughout two years in teaching and four years coaching, I’ve understood the need to be a lifelong learner. When I got my bachelor’s degree, or when I attempted to run my first drills as a football coach, it amazed me how much I still had to learn, even if I was qualified to do the job. I try to practice this in my math classroom, as I continually try to improve my craft. Now in my second year I now trend more towards mastery learning, and standards-based grading. My reasoning behind this is my experiences with coaching. The education that happens in coaching is closer to a job, as it’s not just an average on a scale. If you have a running back group that can’t hang on to the ball, a coach does not just walk back and say, â€Å"I guess we are going to fumble every carry today.† I realized though I wasShow MoreRelatedThe Impact Of Service Learning On Residency Interviews1547 Words   |  7 Pagesapplying for residency, students must distinguish the mselves from other applicants. A narrative based on service learning experiences, with its implication of commitment to service, has become an â€Å"emerging gold standard† in residency personal statements. 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AllRead MoreJob Analysis13751 Words   |  56 PagesPERSONNEL ASSESSMENT SPECIALIST JOB ANALYSIS: INTERPRETATION AND USE REPORT Prepared by the IPMAAC Ad Hoc Committee on Use of the Personnel Assessment Specialist Job Analysis: Donna L. Denning, Ph.D., Chair Nancy E. Abra ms, Ph.D. Marianne Bays, Ph.D. International Personnel Management Association Assessment Council 1995 TABLE OF CONTENTS Personnel Assessment Specialist Job Analysis: Interpretation and Use Report Abstract 2 Introduction and Background Task Analysis Task Inventory DevelopmentRead MoreHrm Case Study12223 Words   |  49 PagesSpeaking with the in-charged supervisor of a branch of this bank Nelson found that something was wrong inside the branches. But unfortunately it was not known to Jonson. Jonson found out the main problem and it was high employee turnover. In this bank selection time of employee is very short and at the same time the new employer quit their job in a very short time. 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Communication between Men and Women Free Essays

As everyone knows by now, there is a difference between a man and a womans outer appearance. What some people do not realize is that a man and a woman are also different in communication techniques. Generally speaking, men and women fall into two categories when dealing with communication techniques. We will write a custom essay sample on Communication between Men and Women or any similar topic only for you Order Now When men talk, it is for giving information. Deborah Tannen says this informative speaking is report-talk. Report-talk as defined by Deborah Tannen is public speaking. Women on the other hand, use small talk to communicate. Small talk is a conversation which is usually considered to be short and meaningless. Deborah Tannen states that this communication technique of women is rapport-talk. Rapport-talk as defined by Deborah Tannen is private speaking. This essay will discuss the following: (1) How Deborah Tannen and John Gray are similar in respect to their views on communication between men and women (2) how Tannen and Gray are different in their views on communication between men and women (3) the effects that result from these different types of communication (4) which essay is in agreement with my personal opinion and (5) the suggestions about communication from the essay. Deborah Tannen and John Gray are two authors who have many similarities. One similarity is the fact that both authors notice that men and women do speak differently. Tannen suggests that the way that men and women communicate is something that is learned from the early stages in life. From childhood, men learn to use talking as a way to get and keep attention. So they are more comfortable speaking in large groups made up of people they know less well-in the broadest sense public speaking. From childhood, girls criticize peers who try to stand out or appear better than others. People feel their closest connections at home Both authors realized men and women have different ways of talking. However, their views on the communication techniques are different. Deborah Tannen suggests that For most men, talk is primarily a means to preserve independence and negotiate and maintain status in a hierarchical social order. Deborah Tannen also suggest that women talk when with one or a few people they feel close to and comfortable with John Gray however says To fully express their feelings, women assume poetic license and use various superlatives and metaphors, and generalizations. Men mistakenly take these expressions literally. Because they misunderstandthey commonly react in an non-supportive manner. John Gray believes men use speech as a way of conveying facts. Women tend to look for support when they are talking, but do not ask for it; they feel the request is well implied. John Gray also theorized that when a man is upset or stressed he will automatically stop talking and go to his cave to works things out. Men are unable to express their feelings as well as women and this is why they go into a cave. Also men do not want to worry their partner. Men try to make their partner happy. Men think that their partner will be happy if they do not have to worry about the man. Women tend to believe that you can never abandon a friend who is upset. It doesnt seem loving to abandon someone when they are upset. Women instantly want to support men in the way they want to be supported, her intentions are good but it is counterproductive. Men show love by not worrying. How to cite Communication between Men and Women, Essay examples

Modernism in the Old Man and the Sea Essay Example For Students

Modernism in the Old Man and the Sea Essay Outline1 Introduction2 MODERNISM2.1 The Explosion of Modernism: 1910-19303 Characteristics of Modernism3.1 Stream of consciousness3.2 Internal monologue3.3 Realism as a literary technique4 Characteristics  of Realism Introduction 1. The definition of Modernism Chapter one: 1. The theory of Modernism : Broadly speaking, ‘modernism’ might be said to have been characterized by a deliberate and often radical shift away from tradition, and consequently by the use of new and innovative forms of Expression Thus, many styles in art and literature from the late 19th and early 20th centuries are markedly different from those that preceded them. The term ‘modernism’ generally covers the creative output of artists and thinkers who saw ‘traditional’ approaches to the arts, architecture, literature, religion, social organization (and even life itself) had become outdated in light of the new economic, social and political circumstances of a by now fully industrialized society. Amid rapid social change and significant developments in science (including the social sciences), modernists found themselves alienated from what might be termed Victorian morality and convention. They duly set about searching for radical responses to the radical changes occurring aro und them, affirming mankind’s power to shape and influence his environment through experimentation, technology and scientific advancement, while identifying potential obstacles to ‘progress’ in all aspects of existence in order to replace them with updated new alternatives. All the enduring certainties of Enlightenment thinking, and the heretofore unquestioned existence of an all-seeing, all powerful ‘Creator’ figure, were high on the modernists’ list of dogmas that were now to be challenged, or subverted, perhaps rejected altogether, or, at the very least, reflected upon from a fresh new ‘modernist’ perspective. Not that modernism categorically defied religion or eschewed all the beliefs and ideas associated with the Enlightenment; it would be more accurate to view modernism as a tendency to question, and strive for alternatives to, the convictions of the preceding age. The past was now to be seen and treated as different from th e modern era, and its axioms and undisputed authorities held up for revision and enquiry. MODERNISM The first half of the nineteenth century saw an aesthetic turning away from the realities of political and social fragmentation, and so facilitated a trend towards Romanticism: emphasis on individual subjective experience, the sublime, the supremacy of Nature as a subject for art, revolutionary or radical extensions of expression, and individual liberty. By mid-century, however, a synthesis of these ideas with stable governing forms had emerged, partly in reaction to the failed Romantic and democratic Revolutions of 1848. Exemplified by ‘practical’ philosophical ideas such as positivism, and called by various names – in Great Britain it is designated the ‘Victorian era’ – this stabilizing synthesis was rooted in the idea that reality dominates over subjective impressions. Central to this synthesis were common assumptions and institutional frames of reference, including the religious norms found in Christianity, scientific norms found in classical physics and doctrines that asserted that the depiction of external reality from an objective standpoint was not only possible but desirable. Cultural critics and historians label this set of doctrines Realism, though this term is not universal. In philosophy, the rationalist, materialist and positivist movements established a primacy of reason and system. Modernism as a literary movement reached its height in Europe between 1900 and the mid1920s.‘Modernist’ literature addressed aesthetic problems similar to those examined in non-literary forms of contemporaneous Modernist art, such as painting. The general thematic concerns of Modernist literature are well-summarized by the sociologist Georg Simmel: â€Å"The deepest problems of modern life derive from the claim of the individual to preserve the autonomy and individuality of his existence in the face of overwhelming social forces, of historical heritage, of external culture, and of the technique of life†. The Modernist emphasis on radical individualism can be seen in the many literary manifestos issued by various groups within the movement. The Explosion of Modernism: 1910-1930 On the eve of World War I, a growing tension and , unease with the social order, manifested itself in artistic works in every medium which radically simplified or rejected previous practice. These developments began to give a new meaning to what was termed Modernism‘: it embraced disruption, rejecting or moving beyond simple Realism in literature and art. The Great War of 1914-18 marks a fundamental break between the old world and the new. The experience of the war shattered people’s faith in society and its institutions. People were horrified by the effects of war and mechanized society in general. They were interested in recovering the unique experience of the individual by exploring his/her inner world. The Victorian moral universe collapsed and was replaced by a climate of moral ambiguity, by a sense of emptiness and lack of values. The Modernist novel broke with most of the conventions which had characterized Victorian fiction. First of all the omniscient narrator as moral guide was replaced by the direct or indirect presentation of characters’ thoughts and feelings. Secondly many novels no longer followed a linear plot or a chronological sequence of events. The Modernists turned away from the idea of the novel as a mirror of society and from the sense of social responsibility felt by the Victorian novelists. A nove l can be set in one day and the analysis of a single moment can tell us more about a character than a traditional narrative life-story. The development of the Modernist novel was deeply influenced by the theories of Sigmund Freud (1856-1939), who proposed a theory of human consciousness as multi-layered, involving different levels of experience and memory. The most significant level was the unconscious, accessible through dreams only. Freud argued that much of man’s conscious behaviour was governed by irrational unconscious drives. This represented a challenge to the idea that the world was rationally ordered. Freud suggested that man’s perception of reality was fundamentally subjective, because man organised the information he received from the outside world according to his interior experience, desires and impulses. Man’s childhood experience therefore had a great influence on his behaviour as an adult because the memory of it was preserved in his unconscious and continued to influence his adult self. Another thinker who influenced the techniques of Modernism was Henri Bergson (1859-1941), who argued that time could not be measured according to units (such as hours, minutes, etc.) because it is a flow, a duration and not a series of points. We do not experience the world moment by moment but in a continuous way. Instead of perceiving time as linear, we experience a mixture of past, present and future in the same moment. His theories contributed to Modernist fiction challenge to the traditional idea of linear narrative. Linked to Bergson’s notion of time is the psychologist William James’s (1842- 1910) notion of â€Å"stream of consciousness† discussed in The Principles of Psychology (1890). Consciousness, James said, â€Å"does not appear to itself chopped up in bits† but is something that â€Å"flows†. Modernist literature attempted to move from the bonds of Realist literature and to introduce concepts such as disjointed time lines. Modernist literature can be viewed largely in terms of its formal, stylistic and semantic movement away from Romanticism. It often features a marked pessimism, a clear rejection of the optimism apparent in Victorian literature in favour of portraying alienated or dysfunctional individuals within a predominantly urban and fragmented society. Modernist literature, moreover, often moves beyond the limitations of the Realist novel with a concern for larger factors such as social or historical change, and this is particularly prominent in ‘stream of consciousness’ writing or technique. Examples can be seen in the work of among others, earnest Hemingway (1899.1961). Modernism describes a series of reforming cultural movements in art and architecture, , music, literature as well Embracing change in the present, it includes the works of thinkers who rebelled against nineteenth century academic traditions. Modernism in Literature is not a chronological designation; rather it consists of literary work possessing certain loosely defined characteristics. This set modernists apart from 19th century artists, who had tended to believe in progress. Modernism, while it was still progressive increasingly saw traditional forms and traditional social arrangements as hindering progress, and therefore the artist was recast as a revolutionary, overthrowing rather than enlightening. Modernist literature is marked by a break with the sequential, developmental, cause-and-effect presentation of the reality of realist fiction, toward a presentation of experience as layered and discontinuous. To achieve this writers use devices such as fragmentation and juxtaposition, motif, symbol, allusion. The Man Who Would Be King Analysis EssayRealism as a literary technique Broadly defined as the faithful representation of reality or verisimilitude, realism is a literary technique practiced by many schools of writing. Although strictly speaking, realism is a technique, it also denotes a particular kind of subject matter, especially the representation of middle-class life. A reaction against romanticism, an interest in scientific method, the systematizing of the study of documentary history, and the influence of rational philosophy all affected the rise of realism. According to William Harmon and Hugh Holman, Where romanticists transcend the immediate to find the ideal, and naturalists plumb the actual or superficial to find the scientific laws that control its actions, realists center their attention to a remarkable degree on the immediate, the here and now, the specific action, and the verifiable consequence (A Handbook to Literature  428). Many critics have suggested that there is no clear distinction between realism and its related late nineteenth- century movement,  naturalism. As Donald Pfizer notes in his introduction to  The Cambridge Companion to American Realism and Naturalism: Howells to London, the term realism is difficult to define, in part because it is used differently in European contexts than in American literature. Pfizer suggests that whatever was being produced in fiction during the 1870s and 1880s that was new, interesting, and roughly similar in a number of ways can be designated as realism, and that an equally new, interesting, and roughly similar body of writing produced at the turn of the century can be designated as  naturalism (5). Put rather too simplistically, one rough distinction made by critics is that realism espousing a deterministic philosophy and focusing on the lower classes is considered  naturalism. In American literature, the term realism encompasses the period of time from the Civil War to the turn of the century during which William Dean Howells, Rebecca Harding Davis, Henry James , Mark Twain, and others wrote fiction devoted to accurate representation and an exploration of American lives in various contexts. As the United States grew rapidly after the Civil War, the increasing rates of democracy and literacy, the rapid growth in industrialism and urbanization, an expanding population base due to immigration, and a relative rise in middle-class affluence provided a fertile literary environment for readers interested in understanding these rapid shifts in culture. In drawing attention to this connection, Amy Kaplan has called realism a strategy for imagining and managing the threats of social change (Social Construction of American Realism  ix). Realism was a movement that encompassed the entire country, or at least the Midwest and South, although many of the writers and critics associated with realism (notably W. D. Howells) were based in New England. Characteristics  of Realism * Renders reality closely and in a comprehensive detail. Selective presentation of reality with an emphasis on verisimilitude, even at the expense of a well-made plot. * Character is more important than action and plot; complex ethical choices are often the subject. * Characters appear in their real complexity of temperament and motive; they are in explicable relation to nature, to each other, to their social class, to their own past. * Class is important; the novel has traditionally served the interests and aspirations of an insurgent middle class. * Events will usually be plausible. Realistic novels avoid the sensational, dramatic elements of naturalistic novels and romances. * Diction is natural vernacular, not heightened or poetic; tone may be comic, satiric, or matter-of-fact. * Objectivity in presentation becomes increasingly important: overt authorial comments or intrusions diminish as the century progresses. Interior or psychological realism a variant form. Other Views of Realism  : * The basic axiom of the realistic view of morality was that there could be no moralizing in the novel The morality of the realists, then, was built upon what appears a paradoxmorality with an abhorrence of moralizing. Their ethical beliefs called, first of all, for a rejection of scheme of moral behavior imposed, from without, upon the characters of fiction and their actions. Yet Howells always claimed for his works a deep moral purpose. What was it? It was based upon three propositions: that life, social life as lived in the world Howells knew, was valuable, and was permeated with morality; that its continued health depended upon the use of human reason to overcome the anarchic selfishness of human passions; that an objective portrayal of human life, by art, will illustrate the superior value of social, civilized man, of human reason over animal passion and primitive ignorance (157). Everett Carter,  Howells and the Age of Realism  (Philadelphia and New York: Lippincott, 1954) . * Realism sets itself at work to consider characters and events which are apparently the most ordinary and uninteresting, in order to extract from these their full value and true meaning. It would apprehend in all particulars the connection between the familiar and the extraordinary, and the seen and unseen of human nature. Beneath the deceptive cloak of outwardly uneventful days, it detects and endeavors to trace the outlines of the spirits that are hidden there; the measure the changes in their growth, to watch the symptoms of moral decay or regeneration, to fathom their histories of passionate or intellectual problems. In short, realism reveals. Where we thought nothing worth of notice, it shows everything to be rife with significance. George Parsons Lathrop, The Novel and its Future,  Atlantic Monthly  34 (September 1874):313 24. * â€Å"Realism is nothing more and nothing less than the truthful treatment of material.† William Dean Howells,  Ã¢â‚¬Å"Editor’s Study,†Ã‚  Harpers New Monthly Magazine  (November 1889), p. 966. * Realism is The art of depicting nature as it is seen by toads. The charm suffusing a landscape painted by a mole, or a story written by a measuring-worm. Ambrose Bierce  The Devils Dictionary  (1911).

The Lasting Effect Of The Crusades Essay free essay sample

, Research Paper The Good, the Bad, and the Ugly The impact of the Crusades of early European history are the topic of muchcontroversy. Through the scrutiny of three different paperss of those events, sentiments of at least three different natures have been formed. One believes that these holy wars were so good for the civilization, while another would take a firm stand that they were asham, a fraud intended to merely beef up the clasp of the pontificate. The other believes thatthey were perchance the greatest shame that organized faith has seen. The first authorship on the topic, The Crusade s Widen Europe s Horizon takesthe side of the campaigns, supporting them as a profitable investing on the portion of theEuropeans. The writer states that Both the Moslems and the Christians learned a greatdeal from each other. His grounds includes many architectural, strategical, economicaland manner thoughts that civilizations exchanged and used during and after the wars. We will write a custom essay sample on The Lasting Effect Of The Crusades Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page TheChristian Godheads busying the sanctum land had 200 old ages in which they could construct castlesand unrecorded. These castle employed both manners of the West in add-on to those of the easternByzantine and Arab civilizations. Besides, the celebrated stained-glass Windowss found in westernchurches and cathedrals were originally an Arabic manner, which the occupying Christiansadapted for their ain usage. The find of besieging tactics, illustrated in most novels andmovies as a European invention, were really learned from the Moslems, who usedcross-bows, combustibles, and bearer pigeons for communicating intents. New goodsbrought into the market led to better economical developments. Faster ships were built foreasier transit, and the first international Bankss were invented. These Bankss allowedmerchants to lodge their financess in one metropolis, and so retreat them upon making one ofthe trading metropoliss, Constantinople or Acre. Called Templars, these Bankss allowed for amuch m ore efficient system of trading. Finally, the writer points out the influence on thestyle of the reformers. The usage of aromas became popular, as did the local clothingtrends in add-on to oriental carpets, tapestries, and rugs. Despite the positive viewpointof the papers, the writer does non, nevertheless, seek to deny the negative consequence of theCrusades. He states that From a strictly military point of position, the Crusades must bewritten off as a failure for the West # 8230 ; His logical thinking is a consequence of the fact that after all thechanging of custodies happening over the 200 twelvemonth period, the district reverted to Moslemcontrol for good. He thinks of the Crusades as an investing by the westerners that, in theend, payed off. The 2nd papers examined, Western Civilization, expresses a feeling thatthe campaigns were, merely put, a gag. The writer, William L. Langer, states that all theCrusades accomplished was fring the universe or troublesome knights. In his p osition, theentire event was a complete and arrant failure, chiefly due to the fact that the Crusader sfailed in their mission to change over the holy land to Christian control. He besides denies anyconnection between the enlightenment in Europe and the Crusades. He states thatalthough the Renaissance began during the clip of the Crusades, the development ofwestern Europe did non come from Jerusalem, but from Sicily and Spain. The Crusaders in Jerusalem were largely merchandisers and soldiers and were non truly interested in larning. Alternatively, these soldiers and merchandisers spent their clip worrying about doing a profit.Also, the development of trade between the two civilizations was non a consequence of the Crusades, and had begun over a hundred old ages antecedently. The writer doesn T deny, nevertheless, thehastening of eastern commercial development as a consequence of the Crusades, but claims thatthe cost of directing soldiers to the East in add-on to the expensive gusta tory sensations acquired upon geting at that place outweighed the trade benefits, and ruined many European nobles. Althoughthe victory of the first crusade brought a new sense of pride and faith into the papacy, inthe long run, it hurt the church immensely. Pope s began using the Crusades as an excuseto conquer land or raise taxes, anything to improve their own political standings.Christians were horrified by this twisting of the holy war, and raised a voice in protest.This caused the papacy to lose a great deal of its moral prestige, leading to the overalldecline of Christianity in the west. Despite his negative philosophy about the Crusades, theauthor does admit the connection between them and the development of popular romanticpoetry. On numerous occasions, soldiers returning from the east brought with them storiesof courage, bravery and the sad fate of capture on the part of the crusaders in the form ofsongs. He also admits that the knights did adopt the clothing, living, and architecturalstyles of the east. Basically, he believes that the Crusades were a schem e created by thepapacy to gain popularity, and in the long run riches and a more powerful grip on thepeople. In the third document, Where the Crusades Live On, Anton La Guarda expresseshis feeling that the Crusades were an unnecessary excuse for religious based violence. Heuses examples of mass slaughters. For example, he tells of the fateful day of July 5, 1099,when the Crusaders finally broke through the defenses of Jerusalem. They celebrated byslaughtering all inhabitants of the city. They took pride in this, because killing Moslemsand Jews was considered zealous. The author also professes his concern for the Crusadesbeing a metaphor for glory and bravery as well as romantic ideals. He states that the term Crusade is over and incorrectly used in such contexts as crusades against aids,corruption, and world poverty, in that those are worthwhile causes, whereas theCrusades were not. Also, he talks about the murder of countless Jews as a prelude to theholy war. However, today the chu rches and castles built by the Crusaders serve as greatsources of tourist revenue for the countries they are located in. The author believes theCrusades to be a vast fiasco, based completely on ignorance, greed, and jealousy. Heuses excerpts from writings that include the following: †¦much courage and so little honor, so much devotion and so littleunderstanding†¦ †¦intolerance in the name of god, which is the Sin against the holy ghost. He states that the crusaders left a legacy of enmity(hatred.) Also significant inthe article is the use of a writing by Amin Maalouf, who uses the claims that any actiontaken against the westerners would be considered no more than legitimate vengeance. La Guarda goes on to accuse the widening schism on the Crusades, by stating that theknights sacking Constantinople led to the Moslem control of the Byzantine empire. All inall, La Guarda s view of the Crusades is one of animosity. He thinks of them as a disgraceto Christianity, stating t hat while Christians have so much, Moslems have so little. Heexplains that freedom is a luxury to most Moslems, and even a decent standard of livingseems unattainable. He compares the Crusaders to the Mongols, implying that they weresavages bent on personal gain, not chivalrous soldiers fighting in the name of god. Hisview is that the crusades were an excuse to slaughter countless masses of non-believers,and that the fact that the modern Catholic and entertainment world looks upon them asglorious is a shame. Three documents, with three different views. None are right, none are wrong. Onthe one hand, many things were accomplished by the crusades, on the other, many thingswere destroyed. Depending on one s heritage, on one s upraising, and one s personality,one must come up with his or her own view, because there is no single right and wrong.Too much happened on both sides to make a one sided opinion, and that s what this essayis about.

Understanding Confidence Intervals

Understanding Confidence Intervals Inferential statistics gets its name from what happens in this branch of statistics. Rather than simply describe a set of data, inferential statistics seeks to infer something about a population on the basis of a statistical sample. One specific goal in inferential statistics involves the determination of the value of an unknown population parameter. The range of values that we use to estimate this parameter is called a confidence interval. The Form of a Confidence Interval A confidence interval consists of two parts. The first part is the estimate of the population parameter. We obtain this estimate by using a simple random sample. From this sample, we calculate the statistic that corresponds to the parameter that we wish to estimate. For example, if we were interested in the mean height of all first-grade students in the United States, we would use a simple random sample of U.S. first graders, measure all of them and then compute the mean height of our sample. The second part of a confidence interval is the margin of error. This is necessary because our estimate alone may be different from the true value of the population parameter. In order to allow for other potential values of the parameter, we need to produce a range of numbers. The margin of error does this, and every confidence interval is of the following form: Estimate  ± Margin of Error The estimate is in the center of the interval, and then we subtract and add the margin of error from this estimate to obtain a range of values for the parameter. Confidence Level Attached to every confidence interval is a level of confidence. This is a probability or percent that indicates how much certainty we should be attributed to our confidence interval. If all other aspects of a situation are identical, the higher the confidence level the wider the confidence interval. This level of confidence can lead to some confusion. It is not a statement about the sampling procedure or population. Instead, it is giving an indication of the success of the process of construction of a confidence interval. For example, confidence intervals with confidence of 80 percent will, in the long run, miss the true population parameter one out of every five times. Any number from zero to one could, in theory, be used for a confidence level. In practice 90 percent, 95 percent and 99 percent are all common confidence levels. Margin of Error The margin of error of a confidence level is determined by a couple of factors. We can see this by examining the formula for margin of error. A margin of error is of the form: Margin of Error (Statistic for Confidence Level) * (Standard Deviation/Error) The statistic for the confidence level depends upon what probability distribution is being used and what level of confidence we have chosen. For example, if Cis our confidence level and we are working with a normal distribution, then C is the area under the curve between -z* to z*. This number z* is the number in our margin of error formula. Standard Deviation or Standard Error The other term necessary in our margin of error is the standard deviation or standard error. The standard deviation of the distribution that we are working with is preferred here. However, typically parameters from the population are unknown. This number is not usually available when forming confidence intervals in practice. To deal with this uncertainty in knowing the standard deviation we instead use the standard error. The standard error that corresponds to a standard deviation is an estimate of this standard deviation. What makes the standard error so powerful is that it is calculated from the simple random sample that is used to calculate our estimate. No extra information is necessary as the sample does all of the estimation for us. Different Confidence Intervals There are a variety of different situations that call for confidence intervals. These confidence intervals are used to estimate a number of different parameters. Although these aspects are different, all of these confidence intervals are united by the same overall format. Some common confidence intervals are those for a population mean, population variance, population proportion, the difference of two population means and the difference of two population proportions.

Aristotelian Tragedy Macbeth

Many of Shakespeare’s plays follow Aristotelian ideas of tragedy, for instance Macbeth does a decent job in shadowing Aristotle’s model. Aristotle describes one of the most important elements of a tragedy to be a tragic hero. The tragic hero however must present certain qualities such as nobility and virtue. In the play Macbeth, Macbeth is a perfect example of a tragic hero. Macbeth begins the play coming home from battle, he is said to have fought with great courage and King Duncan himself awards him the title of the thane of Cawdor in reward for his bravery. The qualities make Macbeth a tragic hero as he possesses not only a noble title, but also the assets of a great warrior and hero. However, Aristotle emphasizes that if the tragic hero was as perfect as he seems than the audience would not be able to identify with him and this would not be considered a tragedy. Macbeth shows us his humanity very early in the play when he learns that Malcolm, Duncan’s son, will be the heir to the throne of Scotland. In response, Macbeth acknowledges that he himself should be awarded the crown and will not rest until royalty is his. Macbeth is an ambitious character, which is a quality that many humans can identify with. This ambitiousness is known as Macbeth’s tragic flaw. This leads to Aristotle’s next component of a tragedy, the tragic flaw. The hero’s tragic flaw must lead to the downfall of the character; his demise can be caused by no one other than himself. Macbeth’s ambitious personality leads him to become caught up in attaining power for himself. Macbeth’s ruthless behavior causes him to commit murder to Duncan in order to gain kingship. Even after his wish comes true, he continues to sacrifice the lives of others, including his close friend Banquo, to assure that he never loses his throne. However, Macbeth does not go unpunished as he suffers countless dreams and illusions that drive him to insanity. The loss of his wife also brings Macbeth to his final denouement. In the end, Macbeth is killed by Macduff; because of his arrogance he believed he was invincible even after being told his fate. Macbeth reaches his end through the same way he lived his life, through murder and deception. Many argue over the fairness of Macbeth’s life, but the goal of a tragedy in Aristotle’s view point is to strike fear and pity in the audience through harsh punishment upon the hero in extreme ways. Finally, Aristotle claims that in order for a tragedy to be effective, the fear and pity must be released from the audience through catharsis. First the tragic hero must gain some knowledge from his tragic life. Macbeth shows this self-realization in his ‘yellow leaf’ soliloquy when he expresses remorse for his actions. Also, in the end he knows he must fight until the end whether his fate is death. At this point the audience is cleansed of the emotions of the plot and the tragedy is finished. Macbeth is a primary example of a typical Aristotelian tragedy. It follows the structure necessary from the tragic hero, to his downfall and ultimately to the catharsis necessary for an original Greek drama. The aspects of this play are a perfect example of the tragedies of that era. Aristotelian Tragedy Macbeth Many of Shakespeare’s plays follow Aristotelian ideas of tragedy, for instance Macbeth does a decent job in shadowing Aristotle’s model. Aristotle describes one of the most important elements of a tragedy to be a tragic hero. The tragic hero however must present certain qualities such as nobility and virtue. In the play Macbeth, Macbeth is a perfect example of a tragic hero. Macbeth begins the play coming home from battle, he is said to have fought with great courage and King Duncan himself awards him the title of the thane of Cawdor in reward for his bravery. The qualities make Macbeth a tragic hero as he possesses not only a noble title, but also the assets of a great warrior and hero. However, Aristotle emphasizes that if the tragic hero was as perfect as he seems than the audience would not be able to identify with him and this would not be considered a tragedy. Macbeth shows us his humanity very early in the play when he learns that Malcolm, Duncan’s son, will be the heir to the throne of Scotland. In response, Macbeth acknowledges that he himself should be awarded the crown and will not rest until royalty is his. Macbeth is an ambitious character, which is a quality that many humans can identify with. This ambitiousness is known as Macbeth’s tragic flaw. This leads to Aristotle’s next component of a tragedy, the tragic flaw. The hero’s tragic flaw must lead to the downfall of the character; his demise can be caused by no one other than himself. Macbeth’s ambitious personality leads him to become caught up in attaining power for himself. Macbeth’s ruthless behavior causes him to commit murder to Duncan in order to gain kingship. Even after his wish comes true, he continues to sacrifice the lives of others, including his close friend Banquo, to assure that he never loses his throne. However, Macbeth does not go unpunished as he suffers countless dreams and illusions that drive him to insanity. The loss of his wife also brings Macbeth to his final denouement. In the end, Macbeth is killed by Macduff; because of his arrogance he believed he was invincible even after being told his fate. Macbeth reaches his end through the same way he lived his life, through murder and deception. Many argue over the fairness of Macbeth’s life, but the goal of a tragedy in Aristotle’s view point is to strike fear and pity in the audience through harsh punishment upon the hero in extreme ways. Finally, Aristotle claims that in order for a tragedy to be effective, the fear and pity must be released from the audience through catharsis. First the tragic hero must gain some knowledge from his tragic life. Macbeth shows this self-realization in his ‘yellow leaf’ soliloquy when he expresses remorse for his actions. Also, in the end he knows he must fight until the end whether his fate is death. At this point the audience is cleansed of the emotions of the plot and the tragedy is finished. Macbeth is a primary example of a typical Aristotelian tragedy. It follows the structure necessary from the tragic hero, to his downfall and ultimately to the catharsis necessary for an original Greek drama. The aspects of this play are a perfect example of the tragedies of that era.

Disition making Statistics Project Example | Topics and Well Written Essays - 750 words

Disition making - Statistics Project Example cted and the demand is low, the option of doing nothing will earn the company a profit of 140,000 or stimulating the demand via the local advertising. The feedback of advertising can either be modest or sizeable with their corresponding probabilities estimated at 0.3 and 0.7. When the advertising is modest the profit will be 70000, and if the advertising id sizable the profit will grow to 770,000. Consequently, assuming the facility to be built is larger, and the demand happens to be high, the recorded profit will be 280,000. The paper therefore, draws the help for the Director of Research and Development Department at Al Karim to decide on the best decision by embarking on the decision that will maximize the profit of the organization. The paper further draws the decision tree for the current situation of the company. Additionally, the paper calculates the anticipated revenue for the alternative (Fitzgerald, 2002). The sole objective of Al-Karim Inc. in the manufacturing industry is to make and maximize profits. The profits are gained from the operation of the company’s daily activities. The company operation involves producing Cleaning Vacuums in Qatar. The company through the office of the Research and Development Department will consider building a facility that will have positive revenue returns from its operation. The amount of profit that the company will earn depends on the demand of the product in the anticipated locations of Doha. Assuming the smaller facility brings forth a higher return than the larger facility, then the company will resolve on the same and vice versa. The choice of facilities depends on various variables like the demand, the probability of certainties, the external factors like advertising response, and the profit that comes along with the variables. The company will use the decision tree find out the best choice out of the alternatives. The choice of the fa cility will completely depend on the amount of the expected profit from the

Kepplewray project Essay Example | Topics and Well Written Essays - 750 words

Kepplewray project - Essay Example The team management experience at Kepplewray shall now be explored in depth. Teams have been traditionally defined as â€Å"dynamic, emergent and adaptive† units that are rooted in systems involving multiple levels (Kozlowski & Ilgen, 2006). The Kepplewray project also required us to form teams that adapt to multiple situations such as climbing on uneven rocks, aiming at the right target and jumping into the water. As part of this project, all team members were required to engage in activities such as Ghyll Scrambles, Rock Climbing, Abseiling, Canoeing, Archery, Mountain Walking and Tree Climbing. However, this project was not merely a venue for recreation but also a venue for learning team management with diverse members as it brought together both disabled and non-disabled individuals. One of the first steps in this project was that of building a team. This is necessary to enhance the effectiveness of the team, satisfy members’ needs and enhance work conditions (Brawley & Paskevich, 1997). Tuckman has explained the stages of team development as forming, storming, norming and performing which occur as the team sets goals, expands, faces challenges, tackles issues and finds their solutions and delivers the output (O'Connell & Cuthbertson, 2009). Although Tuckman suggests storming to be the most difficult stage, performing proved to be the most difficult stage in our case (Scholtes et al., 2003). While forming a team, identifying the issues (in this case the problem of climbing up steep rocks and canoeing in fast waters) or setting mutual goals was not a problem, executing tasks such as abseiling was. At the very least, group dynamism was weak as some individuals lacked energy and vitality to take up challenges owing to fear. It is believed that successful coaches possess the quality of creating and developing a vision that incorporates the differing levels of ability amongst group members as well as varying motivations, perceptions and personal characteristics (Desjardins, 1996). Good visions have the power of enhancing t he emotional commitment of group members and uniting them around a task (Stevens, 2002). Since our group also contained individuals who were either disabled or obese, our coach set realistic targets and assigned certain activities such as abseiling only to those individuals who were not obese. This way group conflict was minimized. Cohesion has primarily been defined as social cohesion (the extent to which team members â€Å"like each other† and task cohesion (the extent to which members work together to achieve common objectives) (Hodge, 1995). Although social cohesion was weak at first, as time passed a positive environment was created as members got to know each other and started interacting. Task cohesion was also reflected in instances where one of us got stuck while climbing the mountain which urged one of my friends to assist that person so that he could catch up with us. Role acceptance also generates significant challenges for the team. Furthermore, role clarity and role acceptance are generally interrelated (Weinberg & Gould, 2011). One of the major issues our team faced was who will do what? There was a lot of ambiguity initially; however, right before the activities were to start the coach clarified everyone’s roles which enhanced our team’s cohesion. Although everyone would be a part of the activities, someone had to lead the team and coordinate with the coach. While climbing for instance, one of the leaders was supposed to be behind the team and one was

Theory of Parabolas Essay Example for Free

Theory of Parabolas Essay A parabola is designed on a basic formula, Y=ax^2+bx+c, which allows it to achieve a curve not seen in a normal line graphed using a Y=mx+b format. To the left is a graph who’s formula is y=x^2, where a=1, b=0, and c=0. I have isolated the (a) factor to see its effects on the parabola. Below is a graph where I have changed the (a) multiple times. The result is that as the (a) decreases, the mouth of the parabola widens due to the fact that (a) is essentially the slope of the parabola. Now, watch what happens when the (a) becomes negative. Now the mouth of the parabola is opening down and as we increase (a), the parabola widens. When (a)1, the parabola closes up horizontally. So from this, we can infer that if (a) is 0, then the result will be a straight line going along the X axis which is no longer a parabola. Now we will look at how the (b) factor changes the parabola, below is the origional graph from the top of the paper except the red line represents the same parabola with a (b) added onto it. The original equation was Y=x^2(blue line) and the new equation is Y=x^2+x(red line). The change is moving the vertex of the parabola left ? and down ? but the shape of the parabola it’s self is unchanged. Here are some other examples of changing (b) in a parabola with a steady (a) As seen in the graph, (b) only moves the parabola to the sides and down (as the numbers increase, the vertex moves left and down and decreasing is vice versa), but somehow fails to move the parabola up past the point X=0 on its own (making the (a) negative will flip the parabola). So now we have a slope (a) and a vertex (b), but we still need our Y-intercept which will be our (c) As shown from the graph, our parabolas Y-intercepts match up with our (c) factor, completing the equation -Fun fact, the word parabola came from the Greek words para, meaning beside, and bole, meaning to throw

Courage Shown In The Book To K :: essays research papers

Courage Shown In The Novel   Ã‚  Ã‚  Ã‚  Ã‚   Do you think that courage is an important part of a novel? Well in the book, To Kill A Mockingbird, much courage was shown. Courage is standing up for what you believe in, or doing something that is hard and takes many obstacles to overcome, or can be as little as saying, â€Å"No† to someone. Atticus, Jem, and Boo showed much courage in the novel.   Ã‚  Ã‚  Ã‚  Ã‚  First, one of the main characters, Atticus, showed much courage. The first thing in the book that shows it is what he did to a tradition in his family. For many years the Finch family had a custom that the oldest one would stay on the land. Atticus didn’t want to and broke a family tradition that was kept for a long time. I know that I wouldn’t be able to have that much courage to break a tradition that was kept in my family for that long. Another way that Atticus shows courage is by defending Tom Robinson. No other man in Maycomb would defend him. Atticus stood up for what he believed in, and did the right thing.   Ã‚  Ã‚  Ã‚  Ã‚  Also, Jem shows a lot of courage throughout the novel. He was the one that touched Boo’s house and also went to his house late at night to go to the Radley’s house. He also read for one of the meanest people in Maycomb, Mrs. Dubose. Even though it was a punishment to make him read to her, he could have been miserable about it. After a while though he thought it wasn’t to bad. He was reading to the meanest person, and doing it with no complaints, after a little. He also shows a lot of courage by going to the trial of Tom Robinson with Scout and Dill. He knew that he wasn’t supposed to go to it but did anyway, because he wanted to see what it was like.   Ã‚  Ã‚  Ã‚  Ã‚  Finally, Boo Radley showed the most courage, in my point of view. When he went out that night to save Scout and Jem from Bob Ewell, it was the first time in a long time that anyone has saw his face. Also, I think that he

History of Internet Essay

The term ‘Internet’ was coined on October 24, 1995. However the origin of the internet and related concepts are much older. The present day Internet is the revolutionized face of the nascent day communication system and is the most successful examples of benefits of sustained investment and commitment to information infrastructure (Leiner et al. , 2003). The unprecedented integration of collaboration, dissemination embarked by a series of gradual changes that the society has undergone with respect to the communication and connectivity needs. As described by Kristula (1997), it was in 1957 that the USA formed ARPA (Advanced Research Projects Agency) within the DoD (Department of Defence) to establish US lead in science and technology applicable to the military. Until 1960’s, the computers operated almost exclusively in batch mode, where programs were punched on stacks of cards and assembled into batches for the data to be fed in the local computer center. The need for the time sharing system had already set the stage for research and development work to make the time sharing possible on the computer systems. In an article, Hauben (1995), stated that the time sharing system led the foundation for the Interactive Computing, where the user could communicate and respond to the computer’s responses in a way that batch processing did not allow. Both Robert Taylor and Larry Roberts, future successors of Licklider as director of ARPA’s IPTO (Information Processing Techniques Office), pinpoint Licklider as the originator of the vision which set ARPA’s priorities and goals and basically drove ARPA to help develop the concept and practice of networking computers. Licklider has been described as the father of modern day network, having laid the seeds of the Intergalactic network, the initial prototype of the Internet today. The vision of the interconnection and interaction of diverse communities guided the creation of the original ARPANET. The APRANET pioneered important breakthroughs in computer networking technology and the ability to collaborate and use dispersed resources (Winston, 1998). In 1962, Paul Baran, a RAND research worker introduced the concept of ‘Packet Switching’, while working towards the need of the U.  S. government to take command and control of any kind of nuclear attack. Packet switching was crucial to realization of computer networks and described breaking down of data into ’message blocks’ known as packets / datagrams, which were labeled to indicate the origin and the destination. Baran’s scheme was aided by telephone exchange methodology being used by information theory. The data was now sent in discrete packages around a network to achieve the same result – a more even flow of data through the entire network. The same concept also developed by British computer pioneer Donald Watt known as Davies’s Pilot Ace. Baran’s Distributive Adaptive Message Blockswitching became Watt Davies’s ‘Packet Switching’. The first host connected to the ARPANET was the SDS Sigma-7 on Sept. 2, 1969 at the UCLA (University of California in Los Angeles) site. It began passing bits to other sites at SRI (SDS-940 at Stanford Research Institute), UCSB (IBM 360/75 at University of California Santa Barbara), and Utah (Dec PDP-10 at the University of Utah). This was the first physical network and was wired together via 50 Kbps circuits. ARPANET at this stage used NCP (Network Control Protocol). By 1973, development began on TCP/IP (Transmission Control Protocol / Internet Protocol) and then in 1974, the term ‘Internet’ was used in a paper on TCP/IP. The development of Ethernet, in 1976, supported high speed movement of data using coaxial cables and led the foundation for the LAN (Local Area Network). Packet satellite project, SATNET, went live connecting the US with Europe. Around the same time, UUCP (Unix –to-Unix Co Py) was being developed by AT&T Bell Labs. The need to link together those in Unix Community triggered the development of the Usenet in 1979. Using homemade auto dial modems and the UUCP, the Unix shell and the find command (that were being distributed with the Unix OS), Bellovin, wrote some simple shell scripts to have the computers automatically call each other up and search for changes in the date stamps of the files. The Usenet was primarily organized around News net and was called as the ‘Poor Man’s ARPANET’, since joining ARPANET needed political connections was costly too. Woodbury, a Usenet pioneer from Duke University, described how â€Å"News allowed all interested persons to read the discussion, and to (relatively) easily inject a comment and to make sure that all participants saw it. † However, owing to the slow speed, the coding language was soon changed to ‘C’, thus becoming the first released version of Usenet in C programming popularly known as A News. By 1983, TCP/IP replaced NCP entirely and the DNS (Domain Name System) was created so that the packets could be directed to a domain name where it would be translated by the server database into the corresponding IP number. Links began to be created between the ARPANET and the Usenet as a result of which the number of sites on the Usenet grew. New T1 lines were laid by NSF (National Science Foundation). The Usenet took an unexpected explosion, from 2 articles per day posted on 3 sites in 1979, to 1800 articles per day posted at 11000 sites by 1988. By 1990, the T3 lines (45 Kbps capacity) replaced the T1 lines and the NSFNET formed the new backbone replacing the ARPANET. The beginning of 1992 marked the establishment of a chartered Internet Society and the development of the World Wide Web. The first graphical user interface, named ‘Mosaic for X,’ was developed on the World Wide Web. By 1994, the Commercialization of the Internet emerged in the form of the first ATM (Asynchronous Transmission Mode) was installed on the NSFNET. The free access of the NSFNET was blocked and fee was imposed on domains. This describes the series of events that shaped the history for the past two decades, ever since Internet came into existence. The Internet technology is continuously changing to accommodate the needs of yet another generation of underlying network technology. Hoping that the process of evolution will manage itself, we look forward to a new paradigm of Internet Services.

Apush Dbq American Revolution

Though some may try to argue that the American Revolution was not a real revolution since the upper class was not displaced, it was in fact a revolution because it transferred power from an entrenched British monarchy into the hands of local state legislatures. The American Revolution was representative of a great change which occurred in the way that in Britain, parliament viewed Americans as a small cluster of people who could be taxed without representation, to where in America the government was able to see how each individual could contribute to the economy, government, and the overall well-being of America.This idea came about from the increasingly more harsh and authoritarian taxes that were being placed on the colonies, without representation, from British monarchy. In reaction to the Tea Act, one of the taxes placed on imported goods to America, the New York Sons of Liberty wrote several resolutions to protest against it.These resolutions were signed by all different social classes, which signifies a change in society, because while in Britain only the wealthy and educated were permitted to participate in governmental choices, a very broad spectrum of society was able to be an active participant in how they wanted their government to be run. Although the lower class was not necessarily in congress, their ideas were able to represented by the people that they elected to express their ideas.Some who wish to argue the idea that the American Revolution was not a full revolution may bring into light the women of the revolution, and how there was not a huge change for them. Even though their was not an extremely significant change for them, American women were given a multitude of rights that were not given to women in Britain at the time. The women of America were able to go out to war with the men to protect them, and at times even take their place when a man was wounded and could not fulfill his duties on the battlefield.Additionally, they were often left in charge of the business and upholding of the household when their husbands went out to war. In summation, American women played many roles that were not typical of them in that time period; showing a revolutionary new way of thinking that involved women. After the surrender at Yorktown, a cartoon by James Gillray was made as a warning to the British that since they were able to defeat the British once, they could do it again should they try to overtake America and their freedoms again.While this act in itself was not a revolution, it was representative of the revolutionary ideas in the works of the United States of America. The American Revolution was the transference of power from a monarchial government to that of a representative democracy that was able to reflect the ideas and desires of all free white men of America; indicating that it was in actuality a revolution and not an expeditious rebellion.

Biography of Yohji Yamamoto

Biography of Yohji Yamamoto Free Online Research Papers Yohji Yamamoto was born in Tokyo, Japan on October 3, 1943. He originally attended Keio University, and graduated with a law degree. In 1966, he switched gears and headed towards the world of fashion by attending Bunka Fashion College. The main reason why he changed career paths was because his mother needed help with her dress store. He started out by making clothing for his mothers’ friends in the 1960’s.He worked as a freelance designer, and then opened his company in 1972. In the early 1970’s Yamamoto made his first clothing line, Y’s for women, and Y’s for men was created in 1979. He created his second collection, simply named Yohji Yamamoto in 1981 and three years later made his Pour Homme line. In the 1990’s he presented his signature perfumes for men and women. In 2003, he presented his ready to wear collection in New York Fashion week which was very successful. Adidas and Yamamoto joined in a collaboration to make shoes and sportswear. Prices Yamamoto works out of Japan with his designs touching every part of the world. His fashions touch in Haute Courture, but are mainly anchored in ready-to-wear. Some prices and styles of his clothing can be seen below: Mid length dress, $695.00 Button up blouse, $318.00 Casual trousers, $695.00 Yohji women’s’ perfume, $300.00 Styling Yohji Yamamoto’s clothing could be described as loose, unstructured, voluminous, and a consistent choice of black colors for his fabrics. He uses any fabrics from knits, cotton, linen, silk, wool, alpaca, viscose, leather and lace. His styles could be classified as both classic and trendy. His line for women and men, the Y’s, are considered classic as this line is made up of suits, dresses, button up shirts, trousers, and blazers. His clothing can also be trendy, such as the clothing in his Autumn/Winter collection. He features many long trench coats in bright colors like red, fuchsia, and blue, which moved the basic trench to a fun, bright fashion necessity. Some distinctive qualities of Yamamoto’s clothing are that they are unstructured, layered, lopsided collars, dark, bright, long and flowing, strange, but also elegant, and beautiful moving pieces of artwork. It sometimes is referred to as â€Å"anti-fashion.† Yamamoto not only designs clothing. He designs perfumes, shoes, handbags, and a few handbags. In 2002, Yamamoto and Adidas got together and created Y-3, Yamamoto’s sports line. It’s made up of jackets, sport shoes, baseball caps, messenger bags, and backpacks. He introduced his perfumes and cologne in the 90’s. His first fragrance was for a woman was released in 1996. Followed by that was cologne for men released in 1999. Also released that year was another fragrance for women called Essential. What makes Yamamoto so successful is his originality, grace, and braveness to try something new. He creates pieces of clothing that might look a little strange at first, but when you take a closer look and take it in, you see that it is actually more like a work of art. The frumpy, baggy pants become a vessel to carry the long train of the shirt as its sail. Extra Info Yamamoto is also a black belt in karate, and the head organizer of the World Wide Karate association. He has also been featured in a number of films exhibitions, and books. In his spare time, he plays the guitar in his own band, and drinks whisky. He owns 333 stores worldwide. He is known as the rebel of fashion. Research Papers on Biography of Yohji YamamotoHip-Hop is ArtAnalysis Of A Cosmetics AdvertisementDefinition of Export QuotasMarketing of Lifeboy Soap A Unilever ProductThe Fifth HorsemanMind TravelThe Spring and AutumnPersonal Experience with Teen Pregnancy19 Century Society: A Deeply Divided EraQuebec and Canada

Costco case analysis until 2008 Essay Example | Topics and Well Written Essays - 500 words

Costco case analysis until 2008 - Essay Example This is the reason why it is not charging credit cards because current low margins do not cover this fee. Costco can solve this problem by using both the cash and credit card system of payment, but those people who want to pay using credit cards, an extra 2% should be charged to their bills in the lieu of banking fee. This method will be acceptable to most of the customers as the prices in Costco are already very low and people who use credit card can still make a saving even if they pay for extra 2 percent banking fee. This will help Costco attract a wider customer base and at the same time not lose out on their margins. Costco has also limited itself in the membership program. Special offers and discounts are given only to members of Costco. This is a dangerous policy because many potential customers who want to avail special offer cannot avail them and hence they do not shop at Costco. What Costco can do here is that they should publish and send out special discount coupons throug h direct mail and magazines. These coupons should be redeemable at Costco stores and this way Costco will serve a wider audience and will be able to attract larger pool of prospective customers. Many other shops and competitors to Costco provide ancillary services to its customers. However, Costco does not provide these services to its customers. Costco is operating at very low margin which does not give enough leverage to Costco to provide these services. This can be tackled by Costco advertising that should compare its costs with other retailers and should point out that Costco is competing on cost and the value of saving that Costco provides is greater than ancillary services that other retailers provide. This will encourage many more customers to buy from Costco and it will also help to increase Costco’s sales and revenue. It can be concluded from the above discussion that although Costco is doing pretty well, it needs to look at the external environment and should

Middle East culture in business Essay Example | Topics and Well Written Essays - 500 words

Middle East culture in business - Essay Example This research will begin with the statement that in this age of globalization, partnerships and outsourcing are becoming to be the model of businesses.   In this deal, it is important to try and learn the customs and traditions of the country, one has to deal with so as not to offend the hosts. The Middle East is a very large group of diverse culture. The researcher will begin with the discussion of religion.   Religion is a way life for the Muslims, and it has an important bearing when doing business with them.   Muslims pray five times a day, so sometimes, in meetings, they have to be excused. Employers should also understand that Muslim employees have to leave their workplace on Friday afternoons for the mosque.  Ã‚   In contrast, religious practices of Christians found in the Western and Asian culture do not interfere with business because they do only go to Church on Sundays and special occasions and has no need to leave their places when praying. Like the Islam nations, Western faith is based on the Bible. It is not good to do business with Muslims during their celebration of the holy month of Ramadan because businesses are closed and they tend to spend the holidays with their families or at their holy shrine. They observe fasting from dawn to dusk and extensively engaged in their worship, so business must wait as it becomes their second priority.   The month of Ramadan is observed every tenth month of the Islamic calendar. Westerns do not observe this month-long religious activity that often interferes with business.

The abortion Essay Example | Topics and Well Written Essays - 1000 words

The abortion - Essay Example However, a spontaneous expulsion occurring within the twelve weeks of gestation is termed as a ‘miscarriage’. On the other hand, the cessation of a pregnancy may also occur due to induced expulsion of human embryo or fetus (Gupta, 2011, p. 359). Abortion seems to be a mystery when it comes to ethicality and an argument in favor of supporting family life. The Reader-response criticism of the story â€Å"The abortion† by Alice Walker, however, provided a better view on my perceptions and beliefs on the topic of â€Å"abortion†. Induced expulsion is done intentionally by parents themselves. It is done by using medicines to kill the fetus while the baby’s heart starts beating. It is either because parents do not want to have another child or they do not want a child at all. There are numerous procedures for induced abortion. However, the chosen process or way should be in accordance with the age of fetus, laws and rules, service availability and the coor dination between doctor and patient about the chosen process (Surgery 2009). The most common medical reasons that are claimed to be strong and in favor of abortion include the struggle to save woman’s physical and mental well being. An induced abortion is â€Å"that brought on intentionally by medication or instrumentation† (The Free Dictionary by Farlex). But does this intentional act actually an individual and sovereign decision? Was Imrani willing to undertake that abortion? Was it morally and ethically justifiable? The ethical reasons most people present often include the argument that their child is of less age and he or she needs more attention of the mother. But it is a crime and it is unfair means to avoid a child. The mother, often forcing herself into this decision, suffers a lot. Imrani’s immediate response to the abortion was painful, torturing and suffering. â€Å"She could not imagine being fine again† (p. 212). This is what happens to mothe rs due to their natural affection and love that they hold for their children. If the abortion was to save Imrani’s life or mental health, it was deteriorated anyways. The story â€Å"The Abortion† by Alice Walker, is based on this brutal act of aborting one’s child. The incidents and scenarios provided in the story resemble the circumstances that one of my friends went through. She had a 7 months baby and she was pregnant again but her husband persuaded her to abort the child as their first child was still too young. My friend really did not like the idea to kill her own child as she feels his heartbeat and she was very upset. But as her husband insisted she agreed to abort it. The consequences of not opting for an abortion seemed devastating for her married life. Her husband got too harsh while persuading her on the abortion. However, her strong will and determination led her to resist all the forceful arguments against the birth of her second child. The financ ial problems that her husband referred to, the health issue that he used as a prop and the worsened relationship between them were difficult to resist. Like Imrani, she also took a wrong decision due to continuous conflict with her husband. This was the day she killed her baby and her happy life. She felt awful after getting the abortion and could not accept her husband’s love and affection to be true. She felt cruel and inhuman. Her views changed about herself and her husband. She could not continue with her happy life and did not feel contented ever again. The guilt of killing a child and taking his breath away stayed with her, even after her divorce! Abortion has been legalized during 1973 in approximately 50 states for social, medical or other valid reasons. But as everyone knows, in the modern society, the decision of

Contemporary Marketing Issues and Strategic Marketing Essay

Contemporary Marketing Issues and Strategic Marketing - Essay Example (Tapscott; Ticoll, 2003) However while commendable and also desirable, the quest for transparency has its pitfalls also. Within a competitive framework where asymmetry in information comes as an advantage, opening up everything can bring at par the corporate battlefield. Although transparency in financial revelation is not only wanted, it is compulsory, but transparency in marketing strategy can be devastating. Besides, in the ultimate analysis, although a company might bring about transparency, success cannot always be assured. There are chances that plans laid up in the best possible manner can still go haywire. (Tapscott; Ticoll, 2003) In the 21st century we are witnessing the development of strategic alliances and networks in which businesses work in unison towards shared goals and maintain partnership in their operations. Managing of such relationships in the most efficient manner is nearly the solution to success or failure. The preceding is at the core of marketing strategy that has to include the following factors (i) the opening and shutting of strategic windows (ii) the effect of market propellers. (iii) The type of competition within the market place. (iv) The stage of the market or the industry life cycle. (v) The assets and the abilities which the company possesses or is able to readily obtain. Understanding of the all these five factors is vital if efficient long-term marketing strategies are to be advanced that will result in a company establishing a strategic competitive advantage in industries or in product markets. (Proctor, 2000) The current era of informational transparency calls for building marketing strategies through customer relationships and integrating communications across multiple channels. This is driven by the fact that marketing is witnessing a rapid shift of power towards consumer and the management of communication processes was being raised to strategic levels to facilitate in building customer relations and drive business results. Marketers are trying to cope with increasingly tough competition while the cost of acquisition of new customers is rising. Privacy concerns and regulatory acts like 'Do Not Call' legislation gave higher focus on setting up true relationships instead of blindly luring customers with uncertain mass-communication strategies. (Developing Effective Multi-Channel Marketing Strategies) Channel proliferation spawned by new media like websites and e-mail also added channels through which new methods of marketing are surfacing that seek to more efficiently use customer data to filter across target lists, build personalization rules and build marketing campaigns across and within the complete spectrum of media channels available. Therefore the two main constituents of efficient multi-channel marketing are building pertinent offers through personalization and coordinating and management of multiple marketing channels. (Developing Effective Multi-Channel Marketing Strategies) In order to build a consistent and effective multi-channel marketing and Customer Relationship Management -- CRM strategy, the answer lies in integrated solutions. It is through integration that companies are able to restructure CRM and marketing, keeping up a consistent message, leading to more efficient campaigns and increased Return on

Marketing Analysis Of The Product Olay Marketing Essay

Marketing Analysis Of The Product Olay Marketing Essay The Procter Gamble As a consumer goods company PG had global, on the ground presence in about 150 countries, more than 300 brands manufacturing, distribution and selling acclivities going on day to day basis. PG compete a wide collection of categories ranging from baby care, household care, fabric care, beauty care, food and food care, per care and as well as health care. Olay The trust by the women over fifty years made Olay as the world wide leader in skin care products. The entrepreneurial and innovative chemist Graham wulff, from South Africa, in the early 1950s developed the formula for Olay. In next followed twenty years, graham along with his business partner Mr. Jack Lowe, put up the company that they both shaped to market Olay hooked on successful international organization with a 10 million dollar turnover a year. When Mr. Wulff functioning for the Industrial Development Corporation (IDC) in South Africa in the early 1950s. As he was a productive inventor, he set up a laboratory at his home, at his home he used to develop products at his free time. He determined to formulate a product which extensively cares for skin, as his attention turned to skin care. The brilliant advertising and marketing intuition of Mr. Jack Lowes has invented the first name as Oil of Olay, designed the label and wrote on the pack copy. Jack wrote the advertising copy to the magazines and newspapers as tips and beauty hints with suggestions on how to use the product. Then Adams National Industries formed by both the partners Graham and Jack to market Oil of Olay. A high demand made to the product as Oil of Olay made remarkable to success in the South African market. The extremely effective style advertisements proved by the reader. In 1985 Procter Gamble acquired the Oil of Olay making Oil of Oaly from strength to strength. PRODUCT LINE OLAY Olay has offering a multitude of 11 product line, some of them are à ¢Ã¢â€š ¬Ã‚ ¦ Olay Professional Pro-X Olay Professional Pro-X is a scientifically advanced line of skin care that gives you younger-acting, younger-looking skin in 28 days. Guaranteed.* It works by resignaling your skin to repair the moisture barrier and boost the surface-cell turnover rate. The result? A new anti-aging breakthrough thats potent, proven, and professional. Olay Definity The face of anti-aging will forever be redefined. Go beyond lines and wrinkles. New Olay Definity transforms the look of brown spots, dullness and uneven skin tone. The result? A look thats highly defined. Luminous. More flawless. Olay Regenerist Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, beautifully regenerates skins appearance, without irritation, by renewing its outer layer one cell at a time. The result is skin that looks, feels and behaves more like new skin. Total Effects The key to the success of Total Effects is its exclusive VitaNiacin formula. Proven effective in fighting multiple signs of aging, this exclusive combination helps rejuvenate and beautify your skin while improving the condition of the skins moisture barrier. Olay Complete Olay Complete moisturizers give your skin all-day moisture, vitamins and UVA/UVB protection in a lightweight formula for healthy skin every day. Suitable for all skin types, Olay Complete matches your skins needs with its formulas for regular, sensitive, combination/oily or extra dry skin. Olay Hydrate Cleanse Olay Hydrate Cleanse dissolves oil, makeup and dirt while a mild surfactant gel matrix helps to sweep away impurities for a clean, rinsed feel. Formulated with an emollient cleanser and skin hydrators, Olay Hydrate Cleanse leaves skin feeling and looking beautifully healthy. Daily Facials Daily Facials gently clears away oil, dirt and makeup down to the pores, leaving your skin refreshed, rejuvenated and beautifully clean. From quick, convenient cloths to double-sided discs to powerful scrubs, masks and more, Daily Facials has a cleansing product perfect for you. Olay Clarity Life can be stressful, but it doesnt have to get under your skin. Olay Clarity is the first line of Olay cleansers with a dual-hydroxy formula to actually help your skin resist blemishes aggravated by stress and hormones, day after stressful day. Olay Body Lotion Olay Body Lotion products dont just moisturize. They actually strengthen the skins natural moisture barrier to prevent dry skin over time, thus breaking the cycle of dry skin. The result is a strong, essentially impermeable moisture barrier that protects your healthy skin from the elements. With regular use, skin stays hydrated, supple and radiant even if you skip a day. Olay Body Cleansing Olays moisture-rich shower products will take your shower to a whole new level with luxurious moisturizers and skin-loving cleansers. Theres one thats just right for every skin type. Shower your body in skin-loving cleansers and moisturizers from Olay today. Olay Touch of Sun A moisturizer with a touch of sunless tanner, Olay Touch of Sun gives your skin a radiant, sun-kissed glow. No streaks. No orange coloring. No sun required. Source: www.docstoc.com/docs/14719894/Oil-Of-Olay-Products Skin Care Market: Skin care products consumption grew over the years of the review period. Women are spending more money to get a good look. For a better and younger look they are willing to try new products. to maintain consumer loyalty and loyalty, the companies in skin care industry adopting the latest technology and making the revolutionary substances to new products. The improved number of working women equates the women spending more money to spend more on their skin care, skin care become one of the favorite path for expenditure. Brand Strength: The introduction of Skin Tone Analysis System (STAS) by PGs Olay brand in selected stores enables Olay beauty consultants with a proper training to analyze customers skin type as well as perform consultations to suggest the best product to meet their needs. Aimed at the clinical dermatology market created at CDP originally development of technology is STAS. STAS encourages brand loyalty increasing the basket spends, as it is powerful sales tool providing the customers along with graphical demonstration of the science that backed the range of Olay. http://www.cambridge-design.co.uk/wp-content/uploads/pdf/ProductSystems.pdf Olay Strenghts: http://www.beautyandaging.com/oil-of-olay-review Olay is made available widely in may retail stores and also made available online as well. Olay has innovated many product lines in the skin care segment to reach a different and a large variety of consumers world wide who have their own set of needs, and most importantly Olay is a very long established company under Procter Gambles hood which is one of the largest companies and globally dominating. Olay has a spread widely all over by installing kiosks in malls and retail stores through out and had achieved a large number of customers who are quite happy with the positive results of the product. The brands range from high end to low end, respectively, to reach different demographics. Olay does have free samples on their websites, which does allow users to try out their products without any obligation to them initially, making it an attractive offer. Nonetheless, this is a skin care line specifically geared toward anti aging prevention in women. The main ingredients of Olay are pentacide peptides that helps in reduction of wrinkles and make the skin look younger ,because of its miracle treatment success the consumers are quite satisfied with its results thereby making them buy the product again and again. Olay weaknesses: Some of the issues found in Olay ingredients are that there are no results from the clinical trials which they had posted for any of the product lines in their website. And also the unavailiabilty of personal testimonies makes it difficult to believe all the claims of their products because the reviews given on them did not have names or pictures. It was hard be convinced of the credibility of these type of claims when more details were not provided with the result that each person had using the skin care line. Another problem that occurred was that customers are not able to directly purchase Olay through Olay.com, making them have to go to another source. The odds are that you have heard of Olay before because it is so well known as a big name brand. This product line has a lot of money that has gone into it, but they are still lacking the conclusive information necessary with the support of clinical evidence to show what their products really have to offer.   One more issue could be the fact that this line targets women specifically who are middle-aged and also some of the main ingredients used have been contentious in the past. This includes the use of additives like glycerin, which have been argued will remove moisture from the skin instead of adding it to the complexion. Olay would do better to potentially focus on more powerful active ingredients in their skin care line to attract users. One of the main drawback of Olay is that its priced very high because of which not many customers buy the product as a result of which olay looses its customers to its competitors like Garnier, Loreal and others who are priced according to the mass market consumers. BRAND EFFECTIVENESS: There are significant benefits to a successful brand extension: Identify logical new product possibilities Capitalize on the paid-for equity in established brand names Enable a company to enter new categories at significantly lower cost Reduce the risk of failure given the already established awareness and trust Create a positive synergistic effect with the efficiencies of umbrella branding and advertising Reinforce the consumers perceptions of the parent brand name Bring news to existing brands when there is otherwise nothing new to say about them Brands are a constraint to enter into new variants. Brands (not production capabilities) are the prime barrier to entry into most categories. Many companies could make a cola, but only Coca-Cola owns that brand. As a result, well known existing brand names can be the way for a company to enter a new category that otherwise would be impossible. Our brand extension study for Reeses identified peanut butter as a logical brand extension. Hershey could not have efficiently entered the peanut butter category without the Reeses brand. In effect, brand extensions allow a company to capitalize on the previously paid for recognition, reputation and leverageable equity of its brand names. With the prohibitive cost of establishing new brands (just ask ex dot-coms), brand extensions save companies money. When done correctly, they also reinforce the properties of the existing parent product through synergy and bring news to the brand. It is not uncommon to find sales of the parent product rising a fter the launch of a successful brand extension. Notice how was the Olay brand introduced into the soap business: source: http://www.brandextension.org/benefits.html Olay has launched a various types of skin care products so as to extend the brand into different variants in the skin care segment very successfully there by validating its brand effectiveness prevailing on its consumers minds . The procedure of extending a brand also has other potential benefits. In recent years, the UKs cosmetics market has seen many brands launching exclusive and expensive lines after gaining some of the market share. Examples of this include Procter Gambles Olay skincare line.Olay on itself is a great example of a brand which recognized a need for multi-branding, which let them avoid one brand cannibalizing the market share of another as well as reserved more valuable space on stores shelves for their products. In November 2008, they launched a range of premium skincare products under its Olay brand. The Olay Pro-X range is aiming at mass market but is being marketed as a luxury product at the same time. This is closely related to PGs desire to re-position the b rand for high-end market customers. The Pro-X series is yet another additional line in Olays family and it benefits from the fact that the awareness of core brand can reduce costs. Olay has been an established and popular brand so its name will increase the willingness of consumers to try new brands. According to PG spokesman, Pro-X is aimed at customers who are more likely to buy mid- to premium-range skincare products from department stores. (Marketing Week, 30.10.08). The fact that Pro-X is an extension, not a new brand, makes it much easier for distributors and retailers to agree on distributing and selling it as they dont need to worry about potentially risky aspects, e.g. safety issues. Customers perceived risk of purchase also becomes lower than in the case of a completely new brand. PG first did a research if the online marketing would benfeit the brand and wether if it will influence the minds of the customers as they wondered that wether the payback is better than the other media choices in terms of influencing sales, they then focussed on effectiveness and have come up with a strategy as ., does online advertising affect sales? If it did, then how can the marketer achieve sales in the most cost efficient manner and it included the best frequency, targeting and other dynamics. PG started with an ample frequency of 40 ads per consumer over 8 weeks this was way too past the point making it expensive, however it was very effective and then the next step they took was to make the brand efficient and they cut the frequency down and entered online there by making a tremendous impact on its sales. BRAND VALUE: poolonline.com According to the source brand value mainly on the financial performance and the brand market performance and olay has very efficiently balanced both its financial and the brands market performance. Olay is Britains bestselling skincare product, according to Marketings Biggest Brands survey. However, year-on-year sales were down by 11% in the 12 months to July 2005, and in this years Readers Digest Most Trusted Brands survey, Nivea knocked Olay off top spot being one amongst its tough competitor (bowery). Olay undoubtedly has done a marvelous job of building on its heritage of skincare for its majorcore target the older women. Women of this age have a greater disposable income and will buy premium products, even if using mass-market brands for their daily skincare. The major challenge for Olay is to target young customers. The anti-ageing brands are driven by constantly changing ingredients, making it hard to build specific benefit loyalty. Olay s ads are approachable and real. It is a safe, trusted and comfortable brand.(according to SHIRIN VALIPOUR GLOBAL BUSINESS DIRECTOR, JWT) source: http://www.market-intelligence.com.au/images/brand.png AWARDS: Olay has received quite some awards stating its Brand loyalty,Brand image among which some of the latest awards are., Glamour Magazine gave their Glammy Award toOlay Regenerist Eye Lifting Serum, for Best Drugstore Eye Cream,(September, 2009). Life Style Magazine gave their Beauty Award to Olay Definity Eye Illuminator , for Best Eye Cream, (August, 2009). Better Homes and Gardens Best New Product Award goes to.. Olay Definity Color Recapture for Best New Anti-Aging Product and Best New Product Overall in a survey among 50,000 consumers, (January,2009) Consumer Survey of Product Innovation gave their Product of the Year Award to Olay Body Wash plus Spa Exfoliating Ribbons Winner Body Care Category. Survey of 100,000 people by TNS. (January, 2009). These awards prove that the brand has made a significant impact on the consumers mindsets and has established a very strong brand loyalty, and also its Brand Image as an unbeatable market leader in the skincare industry in the anti ageing cosmetic sector. TARGET MARKET: Olay mainly targets middle aged women from 25-45 as the product is for reducing wrinkles with the basic concept of looking young and therefore so is the target market, though Olay could have implemented research and developed new age products for younger women to achieve the market share and increase is brand equity, Inspite of very few publics falling into the brands target the brand has marked a place as a global leading skin care product. MARKET SHARE: BRAND IMAGE: CONCLUSION/RECOMMENDATIONS: BHAI PLZ HELP OUT WITH THIS UNTIL THEN I WILL FIGURE OUT THE REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ OK MERE BHAI ..

Relationship between Sublime and Magical Realism Explored in The Monkey

Relationship between Sublime and Magical Realism Explored in The Monkey      Ã‚   From the beginning of The Monkey, a short story located within Isak Dinesen's anthology Seven Gothic Tales, the reader is taken back to a â€Å"storytime† world he or she may remember from childhood. Dinesen's 1934 example of what has been identified as the "Gothic Sublime" sets the stage for analysis of its relationship to other types of literature. What constitutes Sublime literature? More importantly, how may sublime literature relate to Magical Realist literature? Through examination of The Monkey, the relationship between Sublime literature and Magical Realist literature can be defined.    Scholars have traced the history of Sublime literature back to the third century literary critic Longinus. In his work Peri Hypsos, he lays the groundwork for the Sublime literature that still exists today. "Sublimity is always an eminence and excellence in language" (qtd. in Arensberg 3). "Excellence and eminence" are conveyed through rhetorical devices found in the text. Many of these devices are also found in works identified as Magical Realist works of literature.    Longinus' characteristics are evidenced throughout The Monkey. One such characteristic is the use of elevated language to describe a scene or action:    The Prioress received her nephew within her lofty parlor. Its three tall windows looked out, between heavy curtains which had on them borders of flower garlands done in cross-stich, over the lawns and avenues of the autumnal garden. From the damask-clad walls her long-departed father and mother gazed down, out of broad gilt frames, with military gravity and youthful grace, powered and laced for some gr... ...ic realms cannot merge.    For these reasons, based on the examination of these two works, one cannot assume that Sublime literature and Magical Realist literature are the same, nor can one assume that they are genres of one another. They seem to have many characteristics in common, and therefore one would assume that they maintain a close relationship, although independently. By comparing and contrasting another genre of literature with Magical Realism, the defining boundaries that make up Magical Realism are narrowed.    Works Cited Arensberg, Mary. The American Sublime. Albany: State University of New York Press, 1986. Dinesen, Isak. Seven Gothic Tales. New York: Harrison Smith and Robert Haas Inc., 1934. Esquivel, Laura. Like Water for Chocolate. New York: Doubleday, 1992. Longinus. On the Sublime. Cambridge: Harvard UP, 1995.    Relationship between Sublime and Magical Realism Explored in The Monkey Relationship between Sublime and Magical Realism Explored in The Monkey      Ã‚   From the beginning of The Monkey, a short story located within Isak Dinesen's anthology Seven Gothic Tales, the reader is taken back to a â€Å"storytime† world he or she may remember from childhood. Dinesen's 1934 example of what has been identified as the "Gothic Sublime" sets the stage for analysis of its relationship to other types of literature. What constitutes Sublime literature? More importantly, how may sublime literature relate to Magical Realist literature? Through examination of The Monkey, the relationship between Sublime literature and Magical Realist literature can be defined.    Scholars have traced the history of Sublime literature back to the third century literary critic Longinus. In his work Peri Hypsos, he lays the groundwork for the Sublime literature that still exists today. "Sublimity is always an eminence and excellence in language" (qtd. in Arensberg 3). "Excellence and eminence" are conveyed through rhetorical devices found in the text. Many of these devices are also found in works identified as Magical Realist works of literature.    Longinus' characteristics are evidenced throughout The Monkey. One such characteristic is the use of elevated language to describe a scene or action:    The Prioress received her nephew within her lofty parlor. Its three tall windows looked out, between heavy curtains which had on them borders of flower garlands done in cross-stich, over the lawns and avenues of the autumnal garden. From the damask-clad walls her long-departed father and mother gazed down, out of broad gilt frames, with military gravity and youthful grace, powered and laced for some gr... ...ic realms cannot merge.    For these reasons, based on the examination of these two works, one cannot assume that Sublime literature and Magical Realist literature are the same, nor can one assume that they are genres of one another. They seem to have many characteristics in common, and therefore one would assume that they maintain a close relationship, although independently. By comparing and contrasting another genre of literature with Magical Realism, the defining boundaries that make up Magical Realism are narrowed.    Works Cited Arensberg, Mary. The American Sublime. Albany: State University of New York Press, 1986. Dinesen, Isak. Seven Gothic Tales. New York: Harrison Smith and Robert Haas Inc., 1934. Esquivel, Laura. Like Water for Chocolate. New York: Doubleday, 1992. Longinus. On the Sublime. Cambridge: Harvard UP, 1995.